tangled ethics: social media and sports media
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Tangled Ethics:Social Media and Sports
Media
Poynter Kent State Media Ethics Workshop
Presented by Steve Fox, University of Massachusetts
September, 2011
State of Journalism
In 2009 Twitter and other social media emerged as powerful tools for disseminating information and mobilizing citizens such as evading the censors in Iran and communicating from the earthquake disaster zone in Haiti.
The majority of Internet users (59%) now use some kind of social media, including Twitter, blogging and networking sites.
-- Pew Project for Excellence in Journalism
Online Roundups Aggregation
Opinion Informed Analysis
Long text Microblogging
Outliers in PJs Mainstream
The game story is obsolete
The score is in the air
The daily scoop is tough to get
Tough to break news in traditional formats
New workflow involves multiple platforms
Connections matter, not platforms
Journalists need to be platform-agnostic
All platforms working together as one
Perceptions: Don’t be a dumbass.
You are ALWAYS representing your news organization
Just because you can hit the publish button….
One of the many misperceptions of tweeters is that they don’t report.
As a journalist, Twitter is a tool.
You’re reading, researching and, in many cases, interviewing for your Tweets.
Don’t take shortcuts. Link out and attribute often.
Practice journalism, not plagiarism.
You’re fighting the image of the ranter. So, don’t.
Use Facebook, Twitter to pass along links to your blog/written work.
Providing a thoughtful, credible series of tweets will help create an audience that will follow you for your expertise and perspective.
Respect your audience.
Watch fort typos and errors and avoid text-ese.
Consider a series tweets on a topic.
One way to get readers to come back while keeping entries short.
Old newspaper construct: Reporters write stories; editors write headlines.
Bloggers write headlines for audience & search engines.
SEO: Specifics in your headlines help search engines access content.
Make your headline work for you: Cover ground that draws the reader in.
Don’t just set up your blog and let it sit.
A successful blog, like a garden, needs tending.
Your audience is not going to just show up. Find time to blog and do it.
Incorporate pictures, video, audio, polls.
Read and comment on other blogs.
Respond to comments from your audience.
Not all the comments you get will be nice.
Warning: Thick skin needed.
Never respond to snark with snark.
Have a discussion, not a shouting match.
A Change of Direction
Journalism is no longer a lecture – more like an ongoing, developing conversation.
Blogs, message boards, online discussions have created a two-way information highway for journalists.
The “group formerly known as the audience” is creating information through wikis and user-generated content.
It’s far easier for people to communicate from places previously unimaginable. (ie: tsunami coverage.)
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