tapping into the microsoft consumer ecosystem

The HealthVault Business Platform

Platform Capabilities HealthVault Ecosystem

Microsoft Consumer Touchpoints

Leverage:

• MSN • Messenger • Vista Gadget Gallery • Live Search

Leverage:

• Commonly shared technology

• Community of partners • Packaged solutions

Leverage:

• Application directory • HealthVault ingredient

brand • Logo programs • Marketing toolkit • Microsoft PR

The HealthVault Business Platform

Platform Capabilities HealthVault Ecosystem

Microsoft Consumer Touchpoints

Leverage:

• MSN • Messenger • Vista Gadget Gallery • Live Search

Leverage:

• Commonly shared technology

• Community of partners • Packaged solutions

Leverage:

• Application directory • HealthVault ingredient

brand • Logo programs • Marketing toolkit • Microsoft PR

Tapping into the Microsoft Consumer Ecosystem

Tap into Microsoft consumer touch points: - Creating multiple entry points to your application - Developing incremental revenue streams

yoursite.com Live Search Health

MSN Wellness Center

Device Partners

Digital Advertising Opportunities

HealthVault.com

Windows Vista Gadget Gallery

YOUR HEALTHVAULT ENABLED APPLICATION

MSN.com

Discoverability of Applications MSN Health & Fitness My Wellness Center

12/27/2008

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My Wellness Center part of the top level navigation and within relevant Condition Centers on MSN Health & Fitness

Provides 8.5M+ MSN visitors a centralized location to manage their health and discover Health Vault enabled applications

Opportunity for select number of HealthVault enabled applications to be included in My Wellness Center

Participation in MSN My Wellness Center : • Opportunity for select number of HealthVault enabled applications • SDK – Common look, branding, and functionality appropriate to the MSN user • Commercial agreement • Ad syndication on application pages and revenue share opportunity

To work with MSN Health & Fitness contact

Heidi Rayden

heidi.rayden@microsoft.com

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Windows Vista

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Vista Gallery Get your application on millions of desktops in the Vista gallery! Over 140 million Vista sales

One-click theme packs appropriate for partners who have applications that support efforts to drive awareness around conditions. - Application downloads - Customized winks - Brand awareness - Messenger agents -Enable users to express their support Largest instant messaging application in the world 113 million active lifestyle and fitness seekers

For information on creating Windows Vista Gadgets go to the development centre at: http://gallery.live.com MSN digital advertising opportunities http://advertising.microsoft.com

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Live Search Health

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43 million Unique Users

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SAVE

Tool that allows users to save and organize articles from various searches in one place (accessed via user name and password).

SAVE

Tool that allows users to save and organize articles from various searches in one place (accessed via user name and password).

DISCOVER

Quick links to refine results without doing a new search

DISCOVER

Quick links to refine results without doing a new search

LEARN

Articles from leading industry resources that are related to the user’s query

LEARN

Articles from leading industry resources that are related to the user’s query

ACT

Sponsored Services Quickly discover HealthVault Applications relevant to your search query

Sponsored Results Advertising is served up based on the relevancy of the search, plus a desired call to action in the ad.

ACT

Sponsored Services Quickly discover HealthVault Applications relevant to your search query

Sponsored Results Advertising is served up based on the relevancy of the search, plus a desired call to action in the ad.

Content Opportunities on Live Search Health

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•Targeted content from trusted sources •Brand awareness opportunity

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•Drive traffic to your website with multiple click - through opportunities

Your Applications in Live Search Health

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Live Search Health Advertising Opportunities

Live Search Health

Branded response advertising... Advertsing that delivers brand impressions AND drives actions or acquisition

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Keyword Targeted

Advertising

Text ads Banner ads Lead Generation

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Logo opportunities Keyword triggered banners

Education opportunity

Tools or Applications

Search Guides: dynamic search content centered around conditions that live year-round 4

Leveraging Live Search Health for your site

2 Ways To Use Live Search Health On Your Site

1. Search Syndication – Integration of our search as a service to provide site search, web results and advertising.

2. Become an Affiliate – monetize your eyeballs with search widgets and the search box.

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What is Live Search Health Syndication?

Search Syndication is designed for health publishers and applications that want to deliver a superior health search experience to their users.

Using Live Search Health to power your search: •Delivery of Site Search Results

•Delivery of Health-Related Web Results

•Navigation and Search Experience in Your Brand

CORE BENEFITS: •Added Value By Providing Better Site Search • Increased Page Views

• Health Focused Web Results

• Incremental Revenue - Share on Advertising

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Cholesterol

Site Search and Web Search Site Search and Web Search

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Article Results, Site Search, Web Results, and Sponsored ads Article Results, Site Search, Web Results, and Sponsored ads

Indexing of your content

Indexing of your content

Paid Search text and Display

Advertising

Paid Search text and Display

Advertising

Health-Specific

web results

Health-Specific

web results

Navigation Dashboard

Navigation Dashboard

To use Live Search Health to power your search contact

HealthVault Business Development

hvbd@microsoft.com

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Become a Live Search Health Affiliate

What is our affiliate program? A program that provides publishers search widgets, content and advertising that can be easily added to your site and enables you to monetize your eyeballs.

Why become an affiliate? •ADD RELEVANT CONTENT to your site quickly •Provide a BETTER SEARCH EXPERIENCE for users •Incremental revenue stream – WE PAY YOU TO DRIVE TRAFFIC •Does NOT require deep integration OR heavy development resources

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Add search widgets to your site quickly

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CONTEXTUAL LINKS Contextual links allow your users to drill down into key topics or confusing medical terminology by generating a mini-dashboard. Providing a tool for deeper research on your site.

NON-BRANDED SYNDICATION Non-branded syndication is designed to be a light-weight option for health sites and applications that want to monetize health search.

ADD MULTIPLE DASHBOARDS Query targeted “Dashboard” can be rendered on multiple categories and relevant content

Thanks!

Talk to us about how we can support your efforts with search…

Yoli Chisholm

yolic@microsoft.com

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Q&A

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Contact/Info List MSN Health & Fitness - Heidi Rayden heidi.rayden@microsoft.com Windows Vista Gallery - http://gallery.live.com MSN Digital Advertising – http://advertising.microsoft.com Search Content Opportunities - Nate McLemore natemcle@microsoft.com Search Syndication – HealthVault Business Development hvbd@microsoft.com Search Advertising – Yoli Chisholm yolic@microsoft.com Affiliate Program – Yoli Chisholm yolic@microsoft.com