targeted social overview

2009 2010 2011 2012

200 mil. users 300 mil. users Every client and agency wants Facebook

Targeted Social builds technology and offers smart campaigns with no minimum commitments

Thousands of independent ”Experts” saturate the market. New API connected technologies are created the market is confusing at best.

Facebook offers “enhanced” self service platform & FBX. Large agency Conglomerates ad “social” to their many offerings.

2014 Today

Sophisticated Social Media requires smart, focused, full service partners like Targeted Social more than ever in order to be successful

The Evolution of the Targeted Social and the Social Media Business

2013

u What is the purpose of your campaign?

With over 2 Billion people on Facebook, advertising now available on Instagram, Twitter, Linkedin, and others, more targeting options than ever, multiple ad formats and incredible analytics available, properly planning and executing campaigns has become more important than ever. Targeted Social’s paid media services starts off by helping our clients answer the most important questions that should

be answered for EVERY CAMPAIGN Before Spending a DIME!

u Who is the ideal audience?

u What actions do you want to have happen?

Social Media Marketing Is more Sophisticated than ever!

What is the purpose of your campaign?

Sales

Contest Entries Reach Engagement

Video views LIKES

Who is the Target Audience for this initiative?

How old are they? Where do they live? How far do they live from the retail location?

Are they already a fan? Are they friend of a fan?

Do they have favorable purchase behaviors?

What are their interests? Do they like

competitors? Do they like distributors?

Are they into certain activities? Have they travelled to

certain places?

Are they parents?

How old are their children? Do they enter contests?

Are they likely to view a video?

Are they likely to click? Are they previous customers

Have they visited your web site?

Have they entered a contest before?

First Party Data Third Party Data

Customer Database

Social Media

Off-line Purchase Behavior

Website Cookies

Native Data

Interest Targeting

What are the best Data Sources available to segment and target specific audiences.

And Our Clients are Awesome! .

Let us plan for your success in Social Media!