tbex 2012 costa brava digital magazine publishing

Digital Magazine PublishingNellie Huang

About WildJunket

• WildJunket Magazine: a subscription-based digital magazine designed for iPad readers

• Adventure travel magazine with a focus on offbeat destinations and unusual experiences

www.wildjunketmagazine.com

Why A Digital Magazine?

• To diversify our monetization channels• Our expertise came in handy• Right time, right audience

“(New York, NY, December 1, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in digital form.”

Skills Needed for Magazine Production

• Editorial/ writing experience

• Research abilities• An eye for

photography• Software knowledge• Graphic design• Marketing skills

Factors to Consider• Niche• Format/Style • Targeted audience and

advertisers• Frequency of

publication• Publishing platform

Design Software Options

• Baker Framework

• TreeSaver• ePublish• 3D Issue• InDesign*

Publishing Platforms

• Zinio• Magzter• Barnes & Noble• Kindle• JooMag• Issuu• Magcloud (Print)

Build Your Team

• Approach network of writers/bloggers• Make connections via TravMedia, Media

Bistro, ITWA, Writers.com, and social media

• Editorial assistant• Sales executive

What Next?

• Publish!• Market your product –

giveaways, reviews, press releases, social media

• Pitch to advertising contacts

• Manage your subscribers

Resources

• Unbound Media – Agility bloghttp://blog.agilitycms.com/• PBS Media Shifthttp://www.pbs.org/mediashift/• Adobe bloghttp://blogs.adobe.com/

Conclusion: New Era, New Products

• Dare to be different and stop following the herd

• Check for trends and find out what readers want

• Examine your skills and put them to use

Contact Information

Where to find us:

www.wildjunketmagazine.com

facebook.com/wildjunket twitter.com/wildjunket