team: beta testers lanna thai restaurant company profile new thai restaurant (opening in 1 to 2...
Post on 30-Mar-2015
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Team: Beta Testers
Lanna Thai Restaurant
• Company Profile• New Thai Restaurant (Opening in 1 to 2 months)
• Opening in the Mission Bay/Pacific Beach area of SD
• Client desires a clean and professional website that will
also appeal to the appetites of trendy beach residents
Team: Beta Testers
Competitive Analysis Websites
Kafe Yen – Chosen because it’s a trendy Thai-Fusion restaurant in Pacific Beach
Rambutan Thai – Chosen because the client suggested this was his favorite
Rama Thai – Chosen because Rama is (arguably) the best Thai restaurant in San Diego
Chive – Chosen to have a non-Thai perspective of what a great restaurant website can aspire to be
Hanaoka – Chosen because it has a different design than the other 4 and is also in Pacific Beach
Team: Beta Testers
Functionality (1/3) Overall Positives
Each website provided the basics; address, phone, hours.This main function of any restaurant website is to provide these basics.
addressphone
hours
Team: Beta Testers
Functionality (2/3) Overall Negatives
There was very little advanced functionality such as onlineReservations or online to-go orders.
Chive was the only website that allowedmaking e-reservations, but this wasdone via email and not through the website.
Team: Beta Testers
Functionality (3/3) Exceptionally Good/Bad
Good Bad
Hanaoka has a great 360 degree virtual tour!
Kafe Yen links to MapQuest rather than providing a map on their website. This opens in a separate window making navigation difficult.
Team: Beta Testers
Content (1/3) Overall Positives
Every website provided a menu in some form or another.
This leads to the conclusion that a menu is essential content.
Team: Beta Testers
Content (2/3) Overall Negatives
Some websites included unrelated content, such as links to purchase clothing.
It just doesn’t seem right to purchase clothing from a restaurant website.
Team: Beta Testers
Content (3/3) Exceptionally Good/Bad
Good Bad
Rama included information about awards.
Pictures of the food are an important part of a restaurant’s website. Rama has none!
This is the only picture
on Rama’s website!!
Team: Beta Testers
Site Architecture (1/3) Overall Positives
There was an distinct pattern in the types of divisions of content of all the websites.
Menu (5)
Team: Beta Testers
Site Architecture (1/3) Overall Positives
There was an distinct pattern in the types of divisions of content of all the websites.
Contact (4)
Team: Beta Testers
Site Architecture (1/3) Overall Positives
There was an distinct pattern in the types of divisions of content of all the websites.
Map/Dirrections (4)
Team: Beta Testers
Site Architecture (2/3) Overall Negatives
Some category headings were obscure
??? ??? ???
Team: Beta Testers
Site Architecture (2/3) Overall Negatives
Some category headings were obscure
menu! ??? ???
Team: Beta Testers
Site Architecture (2/3) Overall Negatives
Some category headings were obscure
menu! Catering ???
Team: Beta Testers
Site Architecture (2/3) Overall Negatives
Some category headings were obscure
menu! CateringEmployment!?
Team: Beta Testers
Site Architecture (3/3) Exceptionally Good/Bad
Good Bad
Rambutan covers the bases well providing a good division of pages without going overboard.
Kafe Yen has little in the way of architecture. The site has only 2 pages.
Team: Beta Testers
Navigation (1/3) Overall Positives
The navigation bar is always the same and never moves around.
All of the restaurants’ websites have consistent main navigation bars.
Team: Beta Testers
Navigation (2/3) Overall Negatives
Secondary navigation however is not consistent leading to confusion.
Secondary navigation links appeared all over the page making it seem unorganized.
Team: Beta Testers
Navigation (3/3) Exceptionally Good/Bad
Good Bad
On Rambutan’s menu there are quick-links to specific types of food allowing you to quickly find what you’re most interested in.
Rama has a horrible design for scrolling through their menu and awards. The user must continuously click to scroll (no click and hold possible).
Click, click, click, click, click, click, click…
Team: Beta Testers
Design (1/5) Overall Positives
1) Use of Flash added a lot to the websites that used it.
Animated background Animated navigation
Team: Beta Testers
Design (2/5) Overall Positives
2) Short pages so that all of one page fits on the screen together eliminating the need to scroll.
All of one page fits into one screen. If additional room is needed then simply create a new page specific to that category.
Team: Beta Testers
Design (3/5) Overall Positives
3) Great pictures make your mouth water and give you an idea about the style of the restaurant!
Effective food photography!
Clear view of the restaurant’s style.
Team: Beta Testers
Design (4/5) Overall Negatives
Poor choices in text color resulted in many cases of unreadable text due to the text’s color being very close to the background color.
What does that say?!
Team: Beta Testers
Design (5/5) Exceptionally Good/Bad
Good Bad
Chive has a very artistic design and great color scheme.
Pink? Need we say more.
Team: Beta Testers
Conclusion From these 5 websites we have found a few
“must haves” as well as a few pitfalls to avoid.
Must Haves Pitfalls to Avoid
• Basic info (phone, address, etc)
• Menu
• Smart architecture
• Consistent navigation
• Short pages
• Great mouthwatering images
• Don’t limit functionality
• Have clearly defined categories
• Don’t make users work
• Poor color schemes
Team: Beta Testers
Questions?
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