team leadership paper

KNOWIF ANORGANIZATIO

NIS MAKING AN IMPACT?BY: VICKI LAM & AIZED SETHNA

WHAT DRIVES SUCCESSFUL NPOs?[ ]

WHAT DRIVES SUCCESSFUL NPOs?

MARKETING?

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WHAT DRIVES SUCCESSFUL NPOs?

STRATEGY?MARKETING?

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WHAT DRIVES SUCCESSFUL NPOs?

OPERATIONS?

STRATEGY?MARKETING?

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PERFECT MANAGEMENTBRAND-NAME AWARENESSA BREAKTHROUGH NEW IDEATEXTBOOK MISSION STATEMENTLARGE BUDGETSEXTERNAL OPERATIONS

PERFECT MANAGEMENTBRAND-NAME AWARENESSA BREAKTHROUGH NEW IDEATEXTBOOK MISSION STATEMENTLARGE BUDGETSEXTERNAL OPERATIONS

| External Operations Outside of organization’s boundaries

Involving government, business, nonprofits, and the public

Maximizing the “leverage” “Give me a lever long enough and I alone can move the world”

Events that have an impact Not just providing a social “Band-Aid”

EXTERNAL EVENTS

WHATDO SUCCESSFUL

NONPROFITSPRACTISE?

| 6 Practices of High-Impact Nonprofits

Serve & Advocate

Make Markets Work

Inspire Evangelists

Nurture Nonprofit Networks

Master the Art of Adaptation

Share Leadership

| Social Media – The Impact Fastest growing marketing medium

FREE, POPULAR, PERSON-TO-PERSON INTERACTION

Most popular NA segment: Women ages 24-45

Brings events “online”

Additional source of revenue through donations

Information spreads quickly – Potential flaw

| Success Story – “Let’s do it all”

The United Way of America

Giving easy – Payroll Deductions

Almost everyone recognizes the

logo & slogan – “Live United”

Met their target donations almost

every year!

| Other Ways to Measure Impact Most Followed – Doctors Without Borders

Expanding Quickly – Kids Charity of Tampa Bay

Most Frequently Viewed – Wounded Warrior Project

Most Online Donations – Center for Individual Rights

Largest Overall Donations – Direct Relief International

Operating with Small Budget – The Navy SEAL Foundation

www.charitynavigator.org

THANK YOU[ ]

WHAT WOULD YOU LIKE TO SEE NPOs DOING MORE OF?[ ]

TELL US ABOUT A TIME WHEN AN NPO

MADE AN IMPACT ON YOUR LIFE

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CAN YOU THINK OF ANY UNCONVENTIONAL

MARKETING TECHNIQUES?[ ]