teardown: how gary vaynerchuk uses youtube and twitter | @videofruit

How Gary Vaynerchuk uses Youtube and Twitter

Reverse Engineer:

Three Lessons

Use white space to divide your tweets into readable sections. Like this..

97% Larger

89px

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It stands out from the crowd97% Larger

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89px

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The wording of the tweet is natural..

Write your tweets like a natural conversation..

..you don’t speak in ‘headline' so don’t

write in it.

Set your readers expectations..

Set your readers expectations..

..by telling them what you are linking to (a

video)..

..give them an indication of the time commitment

(55 seconds).

..by telling them what you are linking to (a

video)..

Set your readers expectations..

Five Lessons

Embedding a Youtube video link on twitter gives you

TWO ways to watch

Pressing view media allows you to view the video INSIDE of twitter..

..Pressing view media allows you to view the video INSIDE of twitter..

..it also allows you to visit the full Youtube website.

Clicking the link takes the user directly into an auto

play video of his talk

Within the first 3 seconds of the video I am invited to see a longer version of

the video

Within the first 3 seconds of the video I am invited to see a longer version of

the video

8:00 minute talk

Links to his personal website in the first 3 lines of the description. This guarantees it is above the fold

The Fold

Links to his personal website in the first 3 lines of the description. This guarantees it is above the fold

The Fold

Including “http://“ before the url makes the link clickable

Subscribing was made very easy. Via an annotation in the upper right hand corner

Subscribing was made very easy. Via an annotation in the upper right hand corner..

..you can also subscribe via the normal subscribe button. Two is better than one right?

The link sent me to not just this video..

The link sent me to not just this video..

..but also a playlist of 213 other video. That means when this video ends another will start.

Learn how Gary grew his Youtube account by over

200% in 2013

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