tech enablers for virtual reality: cost, content and investment
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Technology innovationenablers for Virtual
Reality
Meri Rosich
#Technology #Strategy #Innovation
MA Art, MBA, PhD in 3D VR @mrosich
Introductions
Virtual Reality is a 30 year old industry now ready for success
Nicole Stenger Artist and MIT researcher 1989-1992
The need to create alternative realities is ancient
Line
Position
ColourContra
st
Peephole
Drawing machines
Perspective
Glasses
The desire for immersion has always existed
Barker 1789
Mesdag 1880
Diorama 1823
Cyclorama 1885
Myriorama 1863
Cineorama 1900
Mareorama 1900
Painted panorama 1787
Stereograph 1838
But to succeed, Virtual Reality needs commercial viability
Cinerama 1952
Sensorama 1956
Imax 3D 1967
3D TV 2010
Nintendo 1995
1-Expensive 2-Lack of content3-Hard to monetise
What has changed now?
Enabler #1 : access24/7 mobile connectivity virtually everywhere
Source: Mary Meeker, May 2014, Internet Trends. http://www.kpcb.com/internet-trendsDigital analysts at GSMA Intelligence
There are more mobile devices than people in the world: 7.2 B
"It's the fastest growing manmade
phenomenon ever“ Kevin Kimberlin, Chairman of Spencer
Trask & Co
Source: Mary Meeker, May 2014, Internet Trends. http://www.kpcb.com/internet-trends
Connectivity has grown with mobile usage
Source: Mary Meeker, May 2014, Internet Trends. http://www.kpcb.com/internet-trends
Habits changed : 91% adults have their devices near 24/7
USD for a Cardboard Google VR device$24
Movie devices are the new VR engines
Enabler #2 : content Customers control media consumption &
production
User generated content - tagged, indexed - grows exponentially
Users are the first source of news
Video streaming or user-generated via Snapchat, Meerkat
VR today allows us to experience live events in real time
Live birth using Samsung’s Gear VR headset
Enabler #3 : profitable ecosystem The ecosystem VR/AR developers is growing
The hardware ecosystem is growing fast
The ecosystem profitability will follow mobile business models
Brands pushing VR / AR back into media consciousness
Game of Thrones Experience
Lexus RC F Test Drive with Oculus Rift
Marriot Teleporter
MTN Dew VR skateboarding
Enabler #1Access
24/7 mobile connectivity
virtually everywhere
Enabler #2Content
Customers control media
consumption & production
Enabler #3Profitable
The ecosystem VR/AR
developers is growing
VR is a 30 year old industry ready for explosion thanks to
Summary
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