techcrunch media overview 2015
Post on 16-Apr-2017
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Obsessively profiling the tech startup community
8.4M MONTHLY US
Unique Visitors
57% OF THEM USED A Mobile Device
26M MONTHLY US Page Views
15M SOCIAL MEDIA
Followers
Gives startups a one-of-a-kind platform to showcase their business & technology through news coverage, reviews, premier events & more
Hosts Disrupt, Startup Battlefield & Hardware Battlefield
Produces original video series like Crunch Report, Cribs & Bullish
Gives back to the tech community’s under-represented through Include 2.0 Touches the international community through events & two foreign editions
TECHCRUNCH REACHES millions of readers in the US…
8.4M 26M MONTHLY US Page Views
195K NEWSLETTER Subscribers
1.5M MONTHLY Readers
15M SOCIAL MEDIA Followers
57% 43%
MONTHLY US UNIQUE VISITORS
14 EVENTS IN 2015
1K+ MONTHLY ARTICLES Published
TechCrunch
comScore, September 2015 | Reflects US traffic | Flipboard, September 2015
… AND MILLIONS MORE around the world
UK: 734K* Canada: 459K*
Australia: 260K*
India: 539K* 12.3M TOTAL GLOBAL
Unique Visitors To TechCrunch.com
42% OF GLOBAL VISITORS
Are Outside The US
Germany: 214K*
comScore, May 2015 | Monthly unique visitors to TechCrunch.com | * Omniture, June 2015
2 Japanese | Chinese
= 1.7M ADDITIONAL Unique Visitors*
INTERNATIONAL Editions
2x MORE LIKELY TO HAVE A VP / Director / Manager Job Title*
20% MORE LIKELY TO BE Responsible For Business-Purchasing Decisions**
58% MALE**
37% $100K-$150K
HHI**
* comScore, September 2015 | ** AOL Tech Research Study, July-August 2015
57% 18-34 YO**
Entrepreneurs, execs, VCs, investors and
hardcore tech fans No other audience elicits more raw passion for the tech industry than TechCrunch readers.
MILLENNIAL ENTREPRENEUR I started my own business in my early 20s. I enjoy keeping up-to-date on other entrepreneurs like myself and who’s funding the competition.
SEASONED VCs & INVESTORS
I’m on the lookout for interesting companies
to invest in and want to stay on top of the latest startups, and the ones
just breaking into the scene.
ASPIRING ENTREPRENEUR & STARTUP FAN I’m a tech enthusiast. Not really a player in the startup world yet, but I’d like to be.
SENIOR BUSINESS EXEC I understand that tech (from promising
startups to tech giants) moves markets. I’m the first to understand how the latest tech
news will affect my bottom line and investing interests.
TECHCRUNCH REACHES THE
ENTIRE STARTUP
ECOSYSTEM
Almost half of readers access TechCrunch only with a mobile device*
TechCrunch readers are mobile first
Dominating the second screen 91% multi-task with a smartphone or tablet
while watching TV
Making the “mobile mind shift” 64% use mobile every day and demand
mobile services from their favorite brands Versus 23% of the general population
Preferring to shop on mobile 52% prefer to research physical goods
for purchase on their smartphone Over a tablet or desktop; versus 26% of the general population
According to Forrester Research, the average US consumer has 3.3 connected devices. Millennials use even more.
North American Technographics Omnibus Online Benchmark Recontact Survey, Q3 2013
TechCrunch generated 33% YoY growth in mobile web UVs
comScore, June 2015 | Reflects US traffic
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Apr-2014 Apr-2015 May-2014 May-2015 Jun-2014 Jun-2015
Consistent YoY Growth in Mobile Unique Visitors
33%!
Mill
ions
TECHCRUNCH’S SOCIAL LIFE continues to grow & engage
15M SOCIAL MEDIA Followers
6.1M MONTHLY Social Referrals
49% YoY LIFT IN Twitter Referrals
200% YoY LIFT IN Instagram Followers
EVENT highlights
HOSTING PREMIER tech events worldwide
24K ATTENDEES IN 2014
14 EVENTS SCHEDULED
IN 2015
11 HOST CITIES IN 2015
San Francisco | New York Atlanta | Las Vegas | Boston
Austin | Seattle | Los Angeles Menlo Park | London | Seoul
10 YEARS2005 2015
HARDWARE BATTLEFIELD Taking place at CES in Las Vegas, this one-of-a-kind competition recognizes emerging hardware startups from
around the world, awarding one winner $50k in funding, plus lots of media coverage.
15 COMPETING
startups
7M TECHCRUNCH UVs during CES
17.5M TECHCRUNCH PVs during CES
Including 50 Cent and Yves Behar!
13 HARDWARE star judges
2015 PREMIER SPONSOR
THE CRUNCHIES
2,300 ATTENDEES
35 SPONSORS & exhibitors
TechCrunch and VentureBeat hosted the 8th annual Crunchies at the Davies Symphony Hall in San Francisco—honoring the best startups, technologies, and leaders of 2014.
In the recent past, the awards ceremony has been emceed by John Oliver and TJ Miller of HBO’s Silicon Valley.
109 TOP PRESS
attendees
62K LIVESTREAM
views
Featured: the founders of Yik Yak accep5ng a Crunchie presented by the co-‐founder of Dropbox and TechCrunch writer
TECHCRUNCH DISRUPT Disrupt is the world’s preeminent startup event, giving innovators a one-of-a-kind platform to showcase their
disruptive technology and insights on news and trends. It’s truly the critical mass of the startup industry.
New York (May) | San Francisco (September) | London (December)
7,600 CONFERENCE
attendees
138 SPEAKERS
770 STARTUP exhibitors
510 TOP PRESS
attendees
150 SPONSORS
2,200 HACKATHON
attendees
Statistics represent all of 2014 | Featured: New York City Mayer Bill de Blasio
45% OF ATTENDEES
have C-level positions
TECHCRUNCH DISRUPT Disrupt is the world’s preeminent startup event, giving innovators a one-of-a-kind platform to showcase their
disruptive technology and insights on news and trends. It’s truly the critical mass of the startup industry.
New York (May) | San Francisco (September) | London (December)
7,300 CONFERENCE
attendees
48% 73% OF EXHIBITORS
have C-level positions
Statistics represent Disrupt New York and San Francisco 2015 | Featured: New York City Mayer Bill de Blasio
OF SPEAKERS are founders
$5.7B RAISED BY 543 Startup Battlefield
contestants
MEETUPS + PITCH-OFFS TechCrunch editors host informal meetups around the country, where hundreds of attendees network and
pitch their startups to fellow entrepreneurs, investors, and local media.
Atlanta & Boston (February) | Seoul (April) | Austin & Seattle (June) | New York City (August)
900+ ATTENDEES
10+ SPONSORS & exhibitors
OUR 10TH BIRTHDAY BASH Help us toast 10 years at TechCrunch! We’ll bring the food trucks and beer, you bring a blanket and friends.
The west coast TechCrunch editorial team and a cast of other characters will be in attendance.
Saturday, June 6th 12pm-3pm Civil War Parade Ground in the Presidio, San Francisco
Image credit: The Presidio / Presidio Trust
ANNUAL SUMMER PARTY TechCrunch’s annual summer party, hosted on the sunny patio of renowned VC firm August Capital, welcomes
Silicon Valley startups, entrepreneurs, investors, and everyone else in the startup ecosystem.
July 31, 2015 | Menlo Park, CA
800+ ATTENDEES
10 SPONSORS & exhibitors
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