teenagers and social media : emoderation at figaro 2012
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Talking with Teens
How to talk to Teens in Social Media Figaro Social Media Conference April 2012
The Social Media Management Agency
Create a voice
Human
Friendly
Authentic
Genuine
Clever
Creative
Non-corporate
Sustainable
Be real
Don’t lie.
Don’t make a
promise you can’t
keep.
Don’t pretend to be
someone you’re not.
Apologise if you’ve
messed up.
Talk to them
Don’t broadcast:
engage
Create conversations –
or jump into them
Ask for advice, input
Not all about your
brand
Dealing with the mob
Teens are touchy
Liable to ‘mob up’
Huge peer influence
Give responsibility
and trust & they may
respond
Don’t get in the
middle of opposing
factions
Do your research
What’s cool? Memes,
leets, fashion, music,
icons – but be careful
of the subtle nuances
Teens react instantly
Teens are sceptics
Be “hater-proof”
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