telco switchers in malaysia - mobilewalla switchers.pdf · telco switchers in malaysia ... celcom...
Post on 31-Mar-2018
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Country : Malaysia Research Period : Sep–Oct
Telco Switchers in Malaysia
Switchers in Malaysia
1.2 M subscribers switched carriers in 2 months (Sep-Oct)
A total of
annual switcher populationPotentially 7 M
Switchers by Telco provider
-28%-28%-13%-13%
-25%-25%
-33%-33%
27%27%
34%34%
23%23%15%15%
40%
30%
20%
Maxis Celcom Digi U Mobile
0%
-10%
10%
-20%
-30%
-40%From To
Switchers (as a percentage of total User Base)
-4%-4% -3%-3%-6%-6%
-13%-13%
3.9%3.9%7.1%7.1%
5.8%5.8% 5.9%5.9%
MaxisMaxis
From To
Celcom Digi U Mobile
15%
10%
0%
-5%
5%
-10%
-15%
- largest churn
- biggest gainer (also smallest churn)
ToFrom
337,200 329,880
158,160
305,040
399,600
407,040
279,960
183,120
OS Distribution
9%
91%91%
Android iOS
Connection Type
Cellular Wifi
33%33%67%67%
More Males switched Telco providers
42% 58%
Young in Malaysia are more prone to switching
18%15-18 yrs
33%19-25 yrs
25%26-35 yrs
16%35-45 yrs
8%45+ yrs
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