telefonica global millennial survey - meet the millennial leaders
Post on 21-Jan-2015
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...a developing news story or crisis.
Millennial Leaders believe the Internet, including social media is the best resource for...
Millennial Leaders
55%54%
...credible news coverage.
Millennial Leaders Global
...entertainment.
Millennial Leaders Global
Global
Always participate in their country’s political process.
Technology has made them better informed about political issues in their country.
Social media plays an important role in current politicalevents and movements in their country.
Millennial Leaders are more civically engaged and empowered to drive change.
Millennial Leaders are most optimistic about the future.
“I believe I can make a local difference.”Millennial Leaders are more likely to own a technological device.
Learn more at telefonica.com/millennials#TEFMillennials
Empowered and InspiredMillennial Leaders are making a global difference with ever-widening access to technology, education, entrepreneurship and opportunities to growtheir careers.
These insights will help our global society
empower and enable Millennials through digital
literacy and entrepreneurial programs.
51%
62%
45%
64%
80%own aLAPTOP
66%own aDESKTOP
46%own aTABLET
82%own aSMARTPHONEvs 76% of Global. vs 74% of Global.
vs 50% of Global. vs 28% of Global.
Meet the Millennial Leaders_Today’s young adults: the leaders of tomorrow.
Telefónica Global Millennial Survey
61% Say they are very optimistic abouttheir future.
vs 32% of Global.
Believe they can make a global difference.
vs 40% of Global.
Think optimistically of theircountry’s future.
vs 67% of Global.
Millennial Leaders 46% Global 28%
Millennial Leaders 67% Global 38%
Millennial Leaders 60% Global 33%
Optimistic_“I have opportunities in my country to become an entrepreneur.”
New Media Focused_“I am on the cutting edge of technology.”
Civically Engaged_Tech Savvy_
Millennial Leaders aremore influenced by technology_
44%30%
More Millennial Leaders said technology was influential in shaping their outlook on life-to-date compared to Global Millennials.
GLOBAL
MLs
Millennial Leaders, 11% of the 12,171 survey respondents aged 18 - 30 from 27 countries, who will drive change.
79%
74%
Living at the intersection of technology, entrepreneurship, and believing they can make a difference.
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