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TELLING YOUR STORY: USING CULTURAL INDICATORS TO BUILD AWARENESS AND MEASURE SUCCESS

MICHAEL TUNNEY, Assistant Cultural Planner Culture Division | City of Mississauga

CCNC Ontario Meeting May 13, 2015

Presentation Outline 1. Culture Division

Overview 2. Cultural Indicators &

Measures 3. Data Collection &

Management 4. Reporting Out 5. Questions & Answers

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Culture Division | City of Mississauga

2007: Culture Division established 2009: First Culture Master Plan approved 2011: First Culture Report Card developed 2012: Culture Resource Map launched 2013: Cultural Research Framework developed

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Community Services (Culture, Library, Parks & Forestry, Recreation, Environment)

Culture Division

Culture Operations

Museums

Civic Square

Special Events

Film & Television

Theatre

Programming

Grants

Industry Initiatives

Culture & Heritage Planning

Heritage Planning

Public Art

Digital Engagement

Culture Planning

Culture Research

Cultural Indicators & Measures • Why are they important?

– Evaluate the success of the organization, programs, activities and overall sector

– Inform strategic and business planning decisions and policies

– Increase awareness, drive conversation and gain support (staff, leadership, community & stakeholders)

– Helps to explain “what is culture?” – Benchmarking - Comparison to other

municipalities, service providers, etc.

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What does Mississauga collect and where does it come from?

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Transportation Dept. Communications Dept. Facilities & Property Management

Studies

Culture Map

Policy Planning

Culture Units

Culture Data Repository & Report Cards

Guidelines • Consult with staff – what is important to the

overall organization and each unit • Simplify collection process - align with current

collection procedures • Determine what is already being collected

internally and externally • Re-evaluate annually – business needs change

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Creative Cultural Sector • Number of Artists • Creative Cultural

Workers – Labour Force %

• Creative Cultural Businesses (NAICS)

• Filming Permits • Road Closures

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Cultural Resource Mapping • Industries (↑↓) • Organizations (↑↓)

– Arts, Multicultural, Heritage, Aboriginal

• Infrastructure • Public Art • Places of Religious

Assembly • Mapped Festivals

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City-owned Cultural Infrastructure • Facility Inventory

– Heritage, Museums, Visual, Performing

• Square Footage • Annual Capital

Expenses • List of completed

projects

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Cultural Investment

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Operating

Capital

Grants

Capital (other)

Funding from other

sources

Cultural Investment (Grants) $ leveraged other sources Operating budgets Economic impact of festivals

Volunteers/ hrs. + economic value

FTE Staff

# of initiatives # of participants / attendees

$ per capita # of applicants

Festival & Events Cultural Organizations

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Heritage Grants # applicants Economic value of work completed

Culture & Heritage Planning • Heritage

Properties – Designated (↑↓) – Listed

• Cultural Landscapes

• HCD’s

• # new policies, by-laws or processes

• # strategic partnerships

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Operations

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Attendance / engagement / participation # Tickets Issued Camp/Class Participants

# Total Programs # City Programs

# Client Programs

Volunteers / hrs. Economic Value of Volunteers

Facility Occupancy Rate

Museums Meadowvale Theatre

Celebration Square Special Events

Museums • Collection

– Artifacts – Donations

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Public Art • City-owned • Other public-owned (i.e. airport) • Private Collections (i.e. malls) • Community Mural Projects

Marketing & Social Media • # culture

media releases • # advertisements • # media impressions

/ reach

• Website visitors – Analytics – Section/project

• Social media followers – Facebook – Twitter – Instagram

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Managing Data • Developed

comprehensive data repository (2008+)

• Excel database on Sharepoint – Secure (controlled

read/edit permissions) – Accessible to staff

• Benefits – Accuracy – Improved response

time – Prevents loss of

knowledge due to staff changes

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Culture Data Repository Section Headings 1. Cultural Investments 2. Participation in Cultural

Activities 3. Cultural Resource

Inventory 4. Engagement with

Cultural Stakeholders 5. Creative Cultural

Industries 6. Cultural Infrastructure 7. Unit Operations

Indicator Data Source Annual % change 5-year % change Comments/

explanation of methodology

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Culture Report Card • First Card - 2011

– Vision + Mission – Key Performance

Indicators – Investment – New projects – Event highlights – Awards

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– Culture – Strategic Plan – Older Adult – Cycling – Accessibility – Youth – Economic

Development

2012 & 2013 Progress Report

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Moving towards web infographics

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Thank You! Questions? Michael Tunney Assistant Cultural Planner Culture Division | City of Mississauga michael.tunney@mississauga.ca

mississauga.ca/culture

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Links Culture on the Map Culture Research Culture Report Card 2011 Culture Report Card 2013

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