template based web sites with wordpress

Template Based Web Sites with WORDPRESS

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

November 2009 Now

Wine consumer with a vision Three businesses

Unknown in wine blogging community

Ranked in top 25 for traffic, top 10 for engagement and top 5 for link backs – in the country

0 page views per month 20,000 page views per month

0 Facebook fans 5000 Facebook fans

0 Twitter followers 11000 Twitter followers

0 Linkedin Connections 3000 local Linkedin Connections

0 YouTube Videos 160 Videos (15,000 views)

0 Blog posts 500 posts

The Storyfrom click to mortar

•5 Wineries 40 Wines 1 Location•Co-op business model•Event facility (3000 sq ft)•Future expansion •Voted “Best new biz in 2011”•Featured in Alaska Airlines Magazine and on MSNBC.com

•Author•Seminar Leader•Consultant•Build affordable template based web sites•Manage businesses online content

Your Number One Priority, Your WebsiteContent MarketingWordPress IntroUnderstanding the WordPress CMSQ&AGoing “live”Blogging and PromotingQ&A

Today’s Agenda

Your Number One Online Priority Should Be

"Social media is an ingredient, not an entree." - Jay Baer

The Problem

Getting found is critical Search is king 1/3 of all searches are done

mobile 61% result in a call

“Having” a web site is no longer the solutionThe way we get information has changed in the last 3 yearsYour Website is the only content you own

Your #1 Online Priority

Direct Traffic 20-30%Search Engine 35-40%Referral Traffic 20-30%

Where does your web traffic come from?

“If you are not a content creator / curator and are not part of the social revolution, you are giving business to those that are.” ~ Josh Wade

Your Primary Online Strategy

•Content•SEO/Search•Conversion•Mobile

NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com

Content Marketing

Companies that blog have 55% more website visitors

Companies that publish 1 -2 new blog posts a month generate 70% more leads than ones without a blog

Traffic, Links, Indexed Content

Source: HubSpot, http://bit.ly/fTFsKg

Content Marketing

Source: HubSpot, http://bit.ly/fTFsKg

Content Marketing

The Anatomy of Reputation

Search Engines are Reputation Engines

Content is king, take ownership of your content with a focus on search engine marketing

Social builds relationships and customer loyalty

“Attention is the currency of social media. Capturing attention leads to interest, desire and then action.”

Sales funnel starts over again with advocacy

1 BILLION ACCOUNTS

600 Musers

200 Musers

220 Musers

70 Musers

Marketing is no longer about the

stuff that you make, but about the stories you tell ~ Seth Godin

Social builds relationships and customer loyalty

Harness the power of press releases and traditional media mentions

•Traditional media mentions still carry great power•Write press releases (and put them on your blog)•Media mentions with links to your website increase web credibility •Traditional media is LOOKING for news•Set up Google Alerts

Harness the power of press releases and traditional media mentions

Word of mouth marketing will always be the most powerful form of marketing. Are you listening?

New World Marketing Flow

Customer has a need

Customer searches need

Is your content found?

Part of the choice

Customer asks friends

Social media influence Traditional media

influence

New World Marketing Flow

Customer Makes

Purchase

What is WordPress?

http://nectarmediabeta.com/wordpress/wp-admin

What is WordPress?

•Blogging Software •Content Management System (CMS)•Web Platform

What is WordPress?

•Free (with paid add ons)•Hosted by WordPress•Limited selection of themes (designs)•Limited customization

http://mysite.wordpress.com

The Choice

•Free to download•Self hosted (Go Daddy)•Complete control•Nearly unlimited customization

http://mysite.com

What is WordPress?Features

•Easy to use control panel•Mobile friendly (responsive design)•Create users and profiles •Content Types•Taxonomy (organization)•Media Management•Link Management•Built in SEO•Commenting•Themes and Widgets•Plugins

What is WordPress?

Q&ANectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

Taking the Tour

Touring WordPress

Touring WordPress: Posts

Adding and Editing Posts•Blog & News•Active Content•Content Marketing•Categorize your news

Touring WordPress: Pages

Adding and Editing Pages•Static Content•Menu / Navigation Content•Basics of your web site

Touring WordPress: Media

Adding and Editing Media•Organize your pictures•Upload galleries•Edit pictures

Touring WordPress: Misc

CommentsLinksToolsStats

Touring WordPress: Appearance

Much of the theme color, menu layout and custom widgets can be done under the appearance tab

Touring WordPress: Menu

WordPress gives you flexibility to create main navigational menus as well as alternate sub menus for use elsewhere on the site.

Touring WordPress: Widgets & Plug Ins

WordPress Widgets add content and features to your Sidebars. Examples are the default widgets that come with WordPress; for post categories, tag clouds, navigation, search, etc. Plugins will often add their own widgets.

http://wordpress.org/plugins/

Touring WordPress: Settings

GeneralWritingReadingDiscussionMediaPermalinksSharing

Touring WordPress: Themes The theme is the SKIN of your website. WordPress is the CMS and the theme is the front end look. Committing to a theme is committing to functionality, not necessarily look and feel

Touring WordPress: Themes http://themeforest.net

http://wordpress.org/themes

http://studiopress.com

Going Live•Domain Name•Hosting•DNS -Domain Name Servers•FTP –File Transfer Protocol

http://godaddy.com

http://dreamhost.com

http://bluehost.com

FileZilla for FTP

How to blog

Be You

Write What You Know

It’s Yours You Own It

•Content•Calendar•Headlines (and other SEO stuff)•Length•Promoting

How to blog

Content is KING

•Content has so much positive upside

• SEO

• SEM

• Establish expertise

• Repeat visits

• Trust

How to blog: Content

Where to get blog ideas

•Analytics – Look what key words people are using to get to your web site now

•Keyword Trackers

http://www.keyworddiscovery.com

http://www.delicious.com (tags search)

Where to get blog ideas

•http://quora.com

•Also

Yahoo answers

Facebook Questions

Twitter search

Poll your readers

• Company events/dates

• Industry events/dates

• Local events/dates

• Schedule “anchor” posts

Annual spring sale, big fundraiser

Music expo, Grammy awards

Concerts, guitar classes

How to choose a guitar, chords, maintaining your guitar

How to blog: Calendar

• Remember the paper boy.

• Write it first.

•Be specific.

• Keep it ASAP. (as short as possible)

• Focus on benefits to reader.

•Think SEO (key word terms, images, tags)

How to blog: Headlines

How to blog: SEOTHINK SEO

•KEYWORDS KEYWORDS KEYWORDS

• Title

• First Paragraph

• Link titles

• Image titles

• Video titles

• Tags

• SEO plug ins

The Perfect Post Length Is…

How to blog: post length

How to blog: Promotion

Social Sharing Plug-In

Six Essentials to More Web Traffic

CONTENT•Keywords•Metadata•Pictures/Vids

FEATURED•Guest blog•Easy Linkbacks•Added content•Reciprocity

SPONSORED•Pay to play•Partnerships•Don’t give it all away…linkback

AFFILIATE•Fee based cross promotion•Great revenue and SEO source

PAID•Google ads•Facebook ads•PPC

SOCIAL•Social networks•Don’t neglect email mktg

• Social networking

• Pinterest

• E-Mailing list

• Comment on blogs

• Offline

• Business cards, stationary, rack cards, print ads, etc

mayhem@nectarmedia.co

http://nectartastingroom.comhttp://spokanewinemagazine.comhttp://nectarmedia.co

@nectarmedia

Facebook.com/NectarMedia

YouTube.com/NectarMedia

Slideshare.net/nectarmedia

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