ten cost–effective ideas to improve online conversions

Ten Cost–Effective Ideas to Improve Online

Conversions

THE PRICE IS RIGHT:

BEN DILLON, MBA | VICE PRESIDENT & EHEALTH EVANGELIST

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Today’s Presenter

Ben Dillon, MBA | VP & eHealth Evangelist | Geonetric

Ben is a vice president at Geonetric. He writes and speaks extensively about healthcare technology trends, everything from social media strategies to accountable care organizations. Ben is a SHSMD board member, a member of the HIMSS Personal Health Information Taskforce chairs the eHealth Special Interest Group, is an inaugural judge of the Healthcare Internet Hall of Fame and has judged the eHealth Leadership Awards for the past ten years.

He’s also a Twitter junkie – follow him at @benatgeo.

Geonetric Clients

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About Geonetric

Geonetric develops the VitalSite healthcare CMS, and provides online marketing services to hospitals, physician practices and health systems.

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Webinar Information• Webinar lasts one hour

• Enter questions at any time

• Recording will be posted in our webinar archive within 48 hours

• Please mute your phones

• Please take the post-webinar survey which will appear at the conclusion of the webinar

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Video Of This Webinar

Watch the VideoThis year, make a resolution to generate more online conversions and then take charge and meet those goals! In this webinar, we’ll show you how, covering ten ideas you can implement this year to improve your online initiatives. Best of all: they’ll make a big impact without requiring a big investment.

Watch the webinar!

Tweet it: #GEOLIVE

eBook & Whitepaper Available

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Ten Cost–Effective Ideas to Improve Online

Conversions

THE PRICE IS RIGHT:

BEN DILLON, MBA | VICE PRESIDENT & EHEALTH EVANGELIST

Have Goals0Bonus Tip

Tweet it: #GEOLIVEMake Goals About Conversion!

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Value of a Conversion?

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How Do I Get More of Those?• This is pretty straightforward:

– Get more people to your site

– Get better at converting them

Top Ten Tips

1Content, Content, Content

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TIP 1Content, Content, Content

• Quality over quantity - but quantity still matters

• Get beyond the page

• Active over passive - Content marketing

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Link to appropriate pages on websiteShare on Facebook, Twitter and YouTubeParticipate in local weight loss forums

Buy ads and direct them to your landing page

BariatricsCreate short video on

bariatric surgeryCreate a quiz - Is surgery

right for you?Write blog posts on benefits of surgery

TIP 1Content, Content, Content

2Go Nowhere Without

Your Camera

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• Get a decent camera

• Carry it with you always

• Have release forms on hand

• Use it!

TIP 2Go Nowhere Without Your

Camera

3Get More Social

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• Facebook/YouTube/Twitter are fairly universal

• Pinterest/Instagram/even Vine are growing fast

• Post more and at different times– Topics by time of day (recipes

around 3 PM, sleep center at 1 AM)

• Be social on social media

TIP 3Get More Social

4 Get Your Google+

On

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• Google+ is required for:– Google Authorship

– Google Publisher

– Google’s In-Depth Articles

– Google’s Direct Connect

• Google+ is affecting search rankings/results

TIP 4Get Your Google+ On

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5 Engage With Local

Groups

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TIP 5Engage With Local Groups

6Pay to Play

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• Google as a traffic generating platform uses a freemium model– They’re tweaking what the free version

provides to encourage more usage of the paid

• If you don’t have a PPC program – this is the year to start (at least a little)

• Not just Google Adwords – lots of options

TIP 6Pay to Play

7 Learn to Love

Landing Pages

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• Most of your inbound efforts should try to convert– Certainly any traffic you’re paying for!

• Send people to a relevant and targeted page– Separate by channel/ad

– Consistent experience

TIP 7Learn to Love Landing Pages

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• Headlines

• Tight content - Get to the point

• Value messages

• Quality builds credibility

• Remove the clutter

TIP 7Learn to Love Landing Pages

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• Calls To Action (CTA) – every page should have one!

• CTA “above the fold” (and below)

• Only ask for what you need

• Trackable phone option

TIP 7Learn to Love Landing Pages

8Know Your Numbers

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• Google Analytics

TIP 8Know Your Numbers

9Webmaster Tools

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• Check Site Messages for problem notifications, manual actions, security issues and other alerts

• See problems with Backlinks

• Monitor Keyword performance

TIP 9Webmaster Tools

1 Run Experimen

ts0

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• If you never fail, you’re not trying hard enough!

• You only KNOW if you fail if you’re watching and tracking

• The difference between experiments & just doing stuff is 1. Know your goal

2. Set measurements

3. Track

4. Act on the results

TIP 10Run Experiments

ANOTHER

Bonus Tip

1 Get Out of Your Office1

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• NIHITO – Nothing Interesting Happens In The Office!

TIP 11Get Out of Your Office

Questions?Contact Ben:

800.589.1171

Ben.Dillon@geonetric.com

www.Geonetric.com

Geovoices.com

@benatgeo

Pinterest.com/benatgeo

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Video Of This Webinar

Watch the VideoThis year, make a resolution to generate more online conversions and then take charge and meet those goals! In this webinar, we’ll show you how, covering ten ideas you can implement this year to improve your online initiatives. Best of all: they’ll make a big impact without requiring a big investment.

Watch the webinar!

Tweet it: #GEOLIVE

eBook & Whitepaper Available

Request your free copy!

The End