tesla motors & elon musk

TESLA MOTORS & ELON MUSK

Some background info Co-founder, CEO, and product architect – Elon

Musk The team created by him personally Established in 2003 Production started in 2008 From 2011 to 2012 Electric car sales increased up

to 228% Partnership with Mercedes, Toyota, Panasonic,

Solar City 40 patents awarded & over 200 patent

applications pending

Sales strategy Aiming at affordable mass market electric vehicles Sell vehicles Sell Electric powertrain components Sell electric car batteries (Lithium ion cells)

Competitive advantage: Battery pack and mega-factory

Battery Pack “gigafactory”, investment up to 6 billion Panasonic is the co-investor

Drive cost of energy source production down 30%

Free charging for some models!!

According to Musk, some 80% of Americans are “covered” by the Supercharger network

Free long distance driving, forever

Tesla Superchargers allow Model S owners to travel for

free between cities along well-traveled highways

Competitive Advantage: Engineering capabilities

7 passengers

17 inch touch screen

Upgradable software

Remote vehicle monitoring

Customizable instruments

Competitive Advantage: Engineering capabilities

Competitive Advantage: Engineering capabilities

One powertrain platform for all of the models – Sedan, Cabriolet, Van, Crossover

Driven range from 482 km One hour charge / 90 km Can be charged at home Price from 49,900 USD Zero-emissions electric powertrain •0-60mph acceleration: 3.7s

Market positioning

Competition

Financial condition

SWOT