thack @ wit - skyscanner presentation

ONE CLICK BUSINESS TRIPTaking the choice out of travel

Who are we?• Milandro Santos• Joe Sarre• From Skyscanner

What is it?

Tool for planning business trips. Paste the address of your meeting into the search bar and we do the rest.

Why?

Planning business trips involves too much:• Researching• Collating• Choosing• Clicking

Choice – SIN to TYO• 200 flight options• 350 hotels• Local transportation unknown

Do I need so much choice?• Business travellers don’t need the absolute cheapest• They don’t need the most luxurious• They just need something that will get them to their

meeting in good shape

Solution• Make all the choices for the user• Apply heuristics to pick the best hotel and best flights• Business travelers, so within reason we don’t need the

cheapest• Give them options to veto, rather than options to wade

through• Give them one click

What’s the least the user can do?

Input: start address, meeting locations and times

Output:

1 flight ticket

1 hotel

1 set of local transport instructions

Complete instructions for the business trip

Enter your detailsFrom address

Dates

Meeting details

Generated plan

List of bookings

Future Developments• Automated email of plan to PA• Login system and storage of “from” address• Browser integration – click any address to plan a meeting

there• Social integration – plan a meeting with your contacts• Mobile integration – select any address to plan a meeting• Google calendar & outlook integration• Flight status integration with real time updates during the

planned trip

Commercial Opportunities• Within the range of viable options, we are currently

making an arbitrary choice. • Airlines and hotels can influence this choice by paying

CPC or CPA.• Travel agents can bid to become the provider on the end

of the hotel or flights link• Could provide interface and heuristics as a whitelabel for

OTAs or metasearch• Display advertising

Marketing• Affiliate networks• Include a link in automatically generated outlook meeting

requests• TBD

APIs used (thank you)