the 2 questions that drive your data protection strategy€¦ · drive your data protection...

2 Questions to Drive Your Data Protection Strategy Understand the What and Where to guide your program

Bill Bradley Bio

Prior Experience: Cybersecurity, Physical Security; Marketing, Sales, and Business Leadership

Product Marketing for Data Loss Prevention

~20 years of technical marketing & sales experience• Field Sales, Competitive Analysis, Product Mktg & Mgt

Previously at Rapid7 and General Electric Corporation

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Bill BradleyDirector, Product Marketing

Marketing and Sales Professional

Agenda

The Trend Toward Data

Question #1 - Data Protection Objectives

Question #2 - Data Protection Vision

Linking What with Where

Questions

The World & Business Runs on Data

Facebook users upload 900mm photos…daily

IDC estimates that the digital universe is growing at ~40% year over year.

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Sources: Ocean Tomo, Annual Study of Intangible Asset Market Value; http://datacenterfrontier.com/inside-facebooks-blu-ray-cold-storage-data-center/ ; IDC

INTANGIBLE ASSETS (SUCH AS IP) HAVE GROWN

FROM 17% OF THE S&P 500’S MARKET VALUE IN

1975 TO 84% IN 2015

Business Runs on Data

Question #1 - Data Protection Objectives

Question #1 - Data Protection Objectives

What is your primary data protection

objective?

Question #1 - Data Protection Objectives

Comply with External Regulations

Protect Intellectual Property

Comply with Business Partner

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Comply with Regulations

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“Maintaining payment security is required for all entities

that store, process or transmit cardholder data”

“Protecting the privacy and security

of certain health information.”

“Explain their information-sharing practices to

their customers and to safeguard sensitive data”

“Protect all EU citizens from privacy and data

breaches in an increasingly data-driven world”

What is your corporate language

around data governance?

Protect Intellectual Property

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10,000

COMPOUNDS

250

COMPOUNDS5 COMPOUNDS

1 FDA

APPROVED

DRUG

~6.5 YEARS ~7 YEARS ~1.5 YEARS

DRUGDISCOVERY

PRECLINICAL

CLINICAL TRIALS FDAREVIEW

Drug Discovery &

Development-Timeline

SW Source Code Drug Development Process CAD

Comply with Business Partner

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Global design centers

Single Corporate HQ Regional Manufacturing

Local Retailers

Global innovation centers

Question #2: Data Protection Vision

Question #2: Data Protection Vision

Where do you need to focus your data

protection efforts?

Question #2: Data Protection Vision

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INSIDER THREATS OUTSIDER THREATS

Linking the “What” with the “Where”

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Linking the What with the Where

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COMPLY WITH REGULATIONS

PROTECT INTELLECTUAL PROPERTY

COMPLY WITH BUSINESS PARTNER

Linking the What with the Where

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COMPLY WITH REGULATIONS

PROTECT INTELLECTUAL PROPERTY

COMPLY WITH BUSINESS PARTNER

Linking the What with the Where

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COMPLY WITH REGULATIONS

PROTECT INTELLECTUAL PROPERTY

COMPLY WITH BUSINESS PARTNER

INSIDER THREATS

OUTSIDER THREATS

Linking the What with the Where

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PROTECT INTELLECTUAL PROPERTY

COMPLY WITH BUSINESS PARTNER

ENDPOINT DLP

Linking the What with the Where

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PROTECT INTELLECTUAL PROPERTY

COMPLY WITH BUSINESS PARTNER

+

INSIDER THREATS

OUTSIDER THREATS

ENDPOINT DLP

+

ADVANCED THREAT PROTECTION

Linking the What with the Where

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COMPLY WITH REGULATIONS

NETWORK DLP

CLOUD DLP

DISCOVERY DLP

Summary

Data is fueling business; you need to protect it

Two questions can guide your data protection program• What is your primary data protection objective?

• Where do you need to focus your data protection efforts?

The answers can provide direction for your data protection• Network, Endpoint, Cloud, and Discovery

• Advanced Threat Protection

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Next Generation Data Protection

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Data is Everywhere

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Data Protection is Everywhere

Questions?

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Digital Guardian’s Next Webinar

451 Research - Data Classification for Better Data ProtectionYou can’t protect what you don’t understand

• Thursday, August 25, 2016 @ 11:00 AM ET

• Garrett Bekker - Senior Security Analyst - 451 Research

• William Bradley - Product Marketing - Digital Guardian

Watch this webcast to learn:• How the data intensive organization is expanding and the impact

• Why trying to protect everything is a recipe for disaster (or very expensive!)

• How data classification can drive more efficient and effective data security

• The types of classification and how to evaluate them

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