the anatomy of marketing campaign that works

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PLATINUM The Anatomy of

MarketingCampaignthat works

MarketingCampaignthat works

Marketers live and breathe marketing campaigns.

A lot of effort is put into them...

OFFERSBEST

CUSTOMER RETENTION

GO LIVE

ROI

BLAST

OPT-IN

RESPONSE RATE

GO LIVE

LOSS

FAIL

OPT-OUT

RESPONSE RATEOFFERSBEST

and yet, not all campaignsturn out satisfactory.

CHURN

How can we

turn the tide?

the anatomyof successful

marketing campaigns…

Here is

Personalised

Each customer has unique preferences and needs.

Marketers need to take these into account and personalise their offers

to the customers.

The more personalised an offer is, the higher the chance of conversion.

$

$

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$

$

$

$

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Delivered through the right channel

Multichannel communication has become the norm for both customers

and marketers.

MAILBOX

However, it doesn’t mean you should blast your campaigns to all possible channels to

reach the customers.

MAILBOX

Instead, identify the right channel by considering the customer preference data to make sure you reach your customers through their preferred channels.

Targetingright timing

No matter how good an offer is,if it’s delivered at a wrong time,

it will be less likely to be taken up.

00:00HOME99

GUEST101

Marketers need to be able to identify, through data analytics,

when the best timing is…00:05

GUEST101

HOME99

… and deliver the offer at the right time, in order to maximise

the conversion rate.

00:02

WINNER!

GUEST101

HOME102

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TITANIUM

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Round the clock

When you interact with your customers, you need to go by their rules.

First Name JohnSurname DoeContact No. 1 2345 6789E-mail Address johndoe@email.com

Meet with our team at a time that fits your schedule.

Book an Appointment

MondayTuesdayWednesdayThursdayFridaySaturdaySunday

Preferred Contact Day

09:00 - 11:0011:01 - 13:0013:01 - 15:0015:01 - 17:00Out of working hours

Preferred Contact Time

If they prefer the interaction to be outside of business hours, you have to be able to

deliver that to avoid opportunity loss.

10:00 AM

Trust

Bank

Accept

Decline

Missed

Call

Because an opportunity loss is an opportunity cost.

10:02 AM

Delivered at scale

Personalisation is not an extra add-on, it’s an expectation from the customers.

In a lot of cases, millions at once.

GOOD MORNING

OVEN FRESHBAKING

Marketers should be able to answer those needs at the best time and

through the best channel.

Marketing automation is the key to achieve delivery of personalised

campaigns at scale.

…before your competitors do.

KEEP UP

There’s no denying that today’s customers are more demanding.

MAKE SURE YOU

FIND OUThow marketing automationpowers your campaign,watch the full videoby Regan Yan here

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