the art of deception

Deception Stephen Hay, FOWD 2015, London

The Art of

T H O U G H T S O N D E C E P T I O N I N W E B D E S I G N

– DA R W I N O R T I Z

“People tend to see what they expect to see.”

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People who stand to gain something from you have motive to deceive.

I ♥ Deception

Principles, Techniques, and Ethics of Stage Magic and Their Application to Human Interface DesignBruce “Tog” Tognazzini (1993)

– B R U C E “ TO G ” TO G N A Z Z I N I

“A trash can instead of a dialog requesting track and sector identification for zero-overwrite is simulation.”

Benevolent Deception in Human Computer InteractionEytan Adar (University of Michigan), Disney S. Tan (Microsoft Research), Jaime Teevan (Microsoft Research), 2013

Deception can be found in UIs all around us.

https://www.flickr.com/photos/roboppy/7364621250/

Good vs Evil

Dark Patterns

darkpatterns.org

“Roach Motel”

http://darkpatterns.org/at-twitch-tv-more-colors-means-give-us-money/

“Bait & Switch”

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Why people use dark patterns

Rather than deceiving users, enable them to do what you’d like them to do.

– B J F O G G

“By focusing on simplicity of the target behavior, you increase Ability.”

A behavior model for persuasive design: behaviormodel.org

– DA R W I N O R T I Z

“The audience must never be made to work.”

Clarifying techniques

Use fewer propsAdd only the necessary to your UI

todoist.com

Use a memory hookBe consistent

Visually clarify the propsMake it clear what everything does

Visually clarify the layout(That says it all)

Make the hidden visibleIf it needs to be there, put it there.

Eliminate time lagsDesign for performance

Eliminate interruptionsAvoid distractions from the task at hand

Procedural directnessDesign fluid procedures

Delight vs Frustration

:-) :-(

– H E N N I N G N E L M S , M AG I C A N D S H O W M A N S H I P

“…some deceptions are permissable, others are unforgivable. No one expects a poker player to tell the truth about the cards he

holds. However, if you try to deceive by dealing from the bottom of the deck, you may got shot and will certainly be shunned.”

Thank you!@stephenhay the-haystack.com responsivedesignworkflow.com