the art & science of social media

SOCIAL MEDIA THOUGHT STARTERS

ITS A VIBRANT SPACE

SOME CULTURES ARE MORE

SOCIAL THAN OTHERS

HIGH CONTEXT

SELF EXPRESSION CURIOSITY

VOYEURISM

IT IS COOL UNTIL IT’S NOT

CONTENT

LOCATION

MESSAGING

VIDEO

MASS HYST

THE MASS HYSTERIA IS HERE TO STAY

BRANDS GO SOCIAL

THE ART & THE SCIENCE

Customers expect

and an almost human element in their interaction with a brand.

immediacy, authenticity

So, how can brands

this communication channel?

embrace

What are a brands’

What is the risk of not being part of this communication?

options?

THE ULTIMATE MARKETING DREAM

SOME OF THESE CAN HELP ACHIEVE BRAND ♥ ON SOCIAL

DELL & KODAK HAVE CHIEF LISTENING OFFICERS

Bollywood Movie 3 Idiots – 910523 People Like This Music premiere online in partnership with FB

KNOW YOUR OBJECTIVE LISTEN TO YOUR USERS

KEEP THE CONVERSATION GOING

PERSONALIZE IT

OPPORTUNITIES & CHALLENGES FOR A MEDIA COMPANY

VOGUE GQ CONDE NAST

TRAVEL

SOCIAL

1+ Million Users

? Keeping the tone of the brand intact

Tone

Controlling conversations

on our page

Control

Choosing between our FB page and website to place

the content

Content

Should we engage audiences on FB or direct them to our website and engage them there?

Engagement

WHAT CAME OUT OF OUR BRAINSTORM

The social media pages and the website for sharing content

Broadcasting vs Engaging

The tone of the magazine and the tone of the brand on Social Media

Providing an open platform for our followers to connect and providing a direction to the conversations

Sources of Traffic: Google Vs. Social Media

24

[VOGUE INDIA] Traffic from Facebook and Twitter as a percentage of total traffic

Engaging Fans on Social Media

1. Ask Their Opinion

2. Test Their Knowledge

3. Pair Promotions with Content

4. Thank Your Fans

25

Making social media work harder: Tying it back to content

26

@VogueIndia: Among the top 15 Indian brands on Twitter

PRODUCT DESIGN WITH A SOCIAL ♥

Asian Digital Art Gallery

StreetBeat

Spotify

Maker Studios

Pulse – LinkedIN Today

CAN I ANSWER

ANY QUESTIONS?