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The AWS Mission

Enable businesses and developers to use web services to build scalable, sophisticated applications.

AWS Q3 2016 Recap

Jeff Barr, Director of AWS Evangelism

September 27, 2016

#AWSQ3

3

(Re)introduction of Jeff Barr

AWS Data Points

Notable, New Customer Case Studies

Expanded Footprint and Platform Availability

New AWS Services and Programs

Notable, New Enterprise Features

AWS Ecosystem Updates

New Resources

Q&A

Agenda

9/27/2016 Slides not intended for redistribution.#AWSQ3

(Re)introduction of Jeff Barr

5

BS, Comp. Sci., ‘85

Startups

Microsoft ‘97-’00

Meet @JeffBarr (again)

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Web services consultant, ‘00 to ‘02

Amazon, 2002 to present

MS, Comms + Digital Media, ‘14

AWS Data Points

7

AWS is a large and rapidly growing business. Q2 2016 revenue for

the AWS segment increased 58% (actual: 58.2%) y/y to $2.9 billion,

making AWS a more than $11 billion run rate business.

AWS has been continually expanding its services to support virtually

any cloud workload, and it now has more than 70 services that

range from compute, storage, networking, database, analytics,

application services, deployment, management and mobile.

AWS has more than a million active customers every month in 190

countries, including nearly 2,000 government agencies, 5,000

education institutions and more than 17,500 nonprofits.

Amazon S3 holds trillions of objects and regularly peaks at millions

of requests per second.

AWS Growth

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* As of 1 August 2016

2009

48

280

722

82

2011 2013 2015

In 2011, we released 82 significant

services and features; in 2012,

nearly 160; in 2013, 280; in 2014,

516. In 2015, we launched 722 new

services and features, up nearly 40%

year-over-year. As of September 1st,

we have released 634 new features

and services already in 2016.

AWS Growth

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* As of 1 August 2016

AWS Growth

Notable, New Customer Case Studies

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Lyft is the fastest growing rideshare company in the United States and is available in more

than 200 cities, facilitating 14 million rides per month

Lyft uses AWS to move faster as a company and manage its exponential growth,

leveraging AWS products to support more than 100 microservices

Lyft launched on AWS and uses Auto Scaling to manage 8x more riders during peak

times; Amazon Redshift to gain customer insights that power the company’s shared-ride

product, Lyft Line; and Amazon Kinesis to funnel production events through the system

15 months for first million rides; last month alone served 14 million rides on AWS

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AWS customer: Lyft

#AWSQ3

It was so simple to scale out (on AWS).

-- Lee Harding, CTO

What:

Why:

How:

Result:

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A suite of cloud-based legal applications assisting the litigation response processes

An easier, faster way to process millions of legal documents on its Digital Discovery Pro

app, transforming unstructured data into searchable form – helping customers deploy

Zapproved eDiscovery applications quicker and meet capacity needs more easily without

having to make substantial upfront hardware investments

Zapproved runs its full Z-Discovery suite on the Amazon Web Services (AWS) Cloud.

uses AWS Lambda to perform optical character recognition (OCR) image processing

Zapproved now processes tens of millions of log entries per hour

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AWS customer: Zapproved

#AWSQ3

Relying on AWS Lambda, we were able to build a modern software platform from the ground up. We are creating

disruptive, transformational technology for the legal industry using AWS Lambda and the rest of the AWS platform.

-- Chris Lambert, Chief Technology Officer

What:

Why:

How:

Result:

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Home buyer resource -- info, tools and expertise to move confidently thru home journey

Experienced rapid growth (38% y-o-y) and needed increased agility and ability to scale up

and down quickly, based on demand

Used AWS to purchase additional impressions for real estate listings in real-time – using

Amazon EC2, Kinesis Streams, Amazon Kinesis Firehose, Amazon Redshift, Amazon

Lambda and AWS professional services

Customer now launch campaigns/make changes in real time. Soon will be albe to

predict capacity and efficiently build sophisticated, real-time apps.

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AWS customer: Realtor.com

#AWSQ3

Relying on AWS Lambda, we were able to build a modern software platform from the ground up. We are creating

disruptive, transformational technology for the legal industry using AWS Lambda and the rest of the AWS platform.

-- Alan Lewis, Principal Architect

What:

Why:

How:

Result:

Expanded Footprint and

Platform Availability

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Regional updates

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AWS cloud today. Operating 35 Availability Zones (AZs) in 13 geographic Regions

In the works. Nine more AZs and 4 more Regions coming online throughout the next year

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Regional updates

9/27/2016 Slides not intended for redistribution.

AWS GovCloud (US) Region: DISA PA, Impact Level 4

Amazon EC2 Run Command is now available in China (Beijing) and Asia Pacific (Seoul)

Amazon EC2 Container Registry (ECR): US West (N. California), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), and EU (Frankfurt)

AWS Database Migration Service: Asia Pacific (Seoul), Asia Pacific (Mumbai) and South America (São Paulo)

Amazon CloudFront expansion

Toronto, Montreal, Sao Paolo

#AWSQ3

New AWS Services & Programs

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NEW: PCI DSS 3.2 Compliance

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First cloud provider to successfully complete the assessment against PCI DSS

18 months in advance of mandatory deadline

26 PCI DSS certified services, including the latest additions of Amazon EC2 Container Service (ECS), AWS Config and AWS WAF

Allows customers to operate confidently in storing and processing credit card information (and other sensitive data) knowing that AWS products and services are tested against the latest/most mature set of PCI compliance requirements

#AWSQ3

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NEW: Application Load Balancer

9/27/2016 Slides not intended for redistribution.

Supports:

Content-based routing

Applications running in containers

Visibility into health of target instances/containers

Web sites + mobile apps will benefit

Supports two additional protocols:

WebSocket

HTTP/2

Handle streaming, real-time and WebSocket workloads

Reduces latency + increases perceived performance

#AWSQ3

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NEW: Application Load Balancer

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NEW: Amazon Kinesis Analytics

9/27/2016 Slides not intended for redistribution.

Fully managed service for continuously querying streaming data using standard SQL

Write standard SQL queries on streaming data

Gain actionable insights in real-time

Get started in minutes; no new programming skills needed

Ingests the data, automatically recognizes standard data formats, suggests a schema

Supports three different types of windows: tumbling, sliding and custom

#AWSQ3

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NEW: Amazon Kinesis Analytics

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UPDATED: Amazon Key Mgt. Service

9/27/2016

Customers can now bring their own keys to KMS

Protect sensitive workloads

Maintain secure copy of keys outside of AWS

Greater control over lifecycle/durability of keys

Initiate in multiple ways

Import from any KM and HSM supporting RSA PKCS No. 1

#AWSQ3

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UPDATED: Amazon Key Mgt. Service

9/27/2016 #AWSQ3

259/27/2016

UPDATED: Amazon Key Mgt. Service

#AWSQ3

Notable, New Enterprise Features

27

Compute

Amazon EC2 run command now supports

hybrid and cross-cloud management

AWS Elastic Beanstalk now supports

ASP.NET Core and Application Load Balancer

for the ELB service

Amazon EC2 Dedicated Hosts Reservations are now available in the

AWS Management Console and AWS CLI

Free Auto Scaling group metrics with graphs

Notable, New Enterprise Features

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Storage + Content Delivery

Amazon S3 now supports the IPv6 protocol

Snowball now in EU (Frankfurt) Region

Amazon EBS: improved performance + price reduction

New AWS Public Data Set: SpaceNet on AWS

Amazon CloudFront now supports HTTP/2

Networking

Build modular, scalable Amazon VPC architecture: new Quick Start

Amazon Route 53: NAPTR record support + DNS Query Tool

Notable, New Enterprise Features

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Database

AWS Schema Conversion Tool: now converts from Oracle Data Warehouse and Teradata to Amazon Redshift

Amazon RDS for Oracle introduced a license included offering for Oracle Standard Edition Two

AWS Database Migration Service updates, new availability

Create new Amazon Aurora DB from existing MySQL backup

New database blog -- see the monthly newsletter or aws.amazon.com/blogs/database/

Internet of Things

AWS CloudFormation adds support for AWS IoT

AWS IoT announces Java and Python Device SDKs

Notable, New Enterprise Features

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Deployment + Management tools

AWS Config: record changes to RDS and ACM resources

and write Config Rules to evaluate their state

AWS CloudTrail: now access configuration history

AWS Config Rules: on-demand evaluations

Mobile

AWS Device Farm remote access now GA

AWS Mobile Hub: new, regional provisioning capability

Amazon Cognito Your User Pools now GA

Notable, New Enterprise Features

#AWSQ3

31

Security + Identity Management

Directory Service for Microsoft Active Directory enables routing to on-premises public IP addresses

Amazon EC2 Container Service now supports IAM roles for tasks

AWS Trusted Advisor: three new checks

Amazon Inspector: now GA for Windows

Analytics

Better object management through Amazon Machine Learning console

AWS Cost and Usage Report – upload to Amazon Redshiftand Amazon QuickSight

Notable, New Enterprise Features

9/27/2016 Slides not intended for redistribution.#AWSQ3

AWS Ecosystem Updates

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The AWS Partner Network (APN) includes tens of thousands of Consulting Partners and Technology Partners (including ISVs), and membership has grown over 50% over the past 12 months

The average APN Premier Consulting Partner has 4x more AWS Accreditations and AWS Certifications and earns 11x more revenue than the average Advanced tier Consulting Partner.

AWS Marketplace is AWS's cloud software store to find, buy, and use software configured especially for the AWS cloud. The Marketplace also helps ISVs, VARs, and System Integrators reach new customers and build their businesses on AWS.

AWS customers use 205 million hours monthly of Amazon EC2 for AWS Marketplace products. The AWS Marketplace offers 35 categories, and more than 2,700 software listings from more than 925 ISVs.

Growth of the AWS Ecosystem

9/27/2016 Slides not intended for redistribution.#AWSQ3

New Resources

35

Resources for Developers, ITDMs, Web Admins

AWS re:Invent 2016

Nearly sold out

Registration still open

New re:Source Mini Con

IoT, serverless computing, databases, containers

9/27/2016 Slides not intended for redistribution.#AWSQ3

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New AWS Whitepapers

Introduction to AWS Security Processes

AWS Key Management Service Cryptographic Details

Blue/Green Deployments on AWS

Deploying Microsoft SQL Server on AWS

AWS Database Migration Service Best Practices

aws.amazon.com/whitepapers/

9/27/2016 Slides not intended for redistribution.#AWSQ3

Questions?

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