the business case for diversity

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copyright Marv Russell Enterprises

www.marvrussell.commarv@marvrussell.com312.315.7737

EXPERIENCE• 25+ years in Corporate Leadership Experience

• HR Consultant, Author, Speaker• Leadership Coach

• Student-Athlete Performance Coach• Former Notre Dame Linebacker and

Member of the National Championship Team

Diversity and Inclusion

The Business Case for Success

copyright Marv Russell Enterprises

What Will We Learn Today?

• What do we need to understand?

• What do we need to know?

• What do we need to do differently?

• How do we hold ourselves and the

organization accountable?

copyright Marv Russell Enterprises

Understanding Diversity and Inclusion

DiversityRaceAge

Origins

GenderDisabilitiesOrientation

New ThinkingNew Ideas

New CulturesChange

CULTUREHabitsAttitudesBeliefsIntuitionsTraditionsScotoma

InclusionInclusion

CULTUREEvolves

SustainableINCLUSIONINCLUSION

RaceAge

Origins

GenderDisabilitiesOrientation

New ThinkingNew Ideas

New CulturesChange

DIVERSITY

DIVERSITY

copyright Marv Russell Enterprises

Diversity DataThe Facts are Clear

PROJECTIONS:

By 2050, Latino and Asian populations will double,

and the Black population will grow by 71%.

The US will attract 1 million immigrants a year,

most of Latino or Asian origin.

By 2030, 1 in 4 US residents will be Latino or

Asian.

copyright Marv Russell Enterprises

Diversity and InclusionThe Business Case

1. Ensuring the organization is able to compete in the rapidly evolving marketplace

2. Client retention, increased employee engagement, business growth, higher employee productivity, and a greater ability to recruit and retain talent

3. Women and people of color represent a majority of the individuals entering into today’s workforce

Can You Find Them and Can You Retain Them?

copyright Marv Russell Enterprises

The Business Case Challenge

2013 research found that almost all leaders polled believe diversity and inclusion can boost business performance.

However, many organizations say their inability to find enough women, people of color and other diverse groups to

fill positions is a problem.

What is the Real Problem?

They don’t know where to look.

Benefits of Workforce Diversity & Inclusion

Improved understanding of those you work with and serve Creates a work environment that allows everyone to reach

their full potential Provides multiple perspectives on problem solving Better performance outcomes Increases employee productivity Increased retention rates Boosts employee morale Improved customer relations Reduces complaints and grievances It’s the right thing to do!

copyright Marv Russell Enterprises

A Quick Exercise

What are the barriers that prohibit your organization from achieving a

Diverse and Inclusive environment?

copyright Marv Russell Enterprises

What Really Works? What is Needed?

Strong, consistent voice and action from the top

Holding people accountable

Create the right space and environment for authentic, real, inclusive and free dialogue

Engagement Surveys and Metrics

Define long term goals and how to get there

Linking D&I to performance, reward and recognition

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Your Mission and Diversity

How are they related?

• Diversity is commitment to building a workplace collaboration of cultures to enhance and support the organization.

• Differences in experience, education, geography, language and perspective are treated as value-added contributions rather than distractions.

• The organization has a series of values that supports its mission. The mission is the public commitment to the type of work the organization engages. Diversity and Inclusion is one important way the organization will live out its mission.

copyright Marv Russell Enterprises

If You Really CareIf You Really Believe

If You Really Are Committed

Recommendations

Living Your Mission and Diversity

copyright Marv Russell Enterprises

Establish a Visible Leadership Commitment

1. Define Your Commitment

• Achieve What?

• Measure What?

• Promote Your Values. Including…Diversity

2. Establish a “Champion of Diversity and Inclusion”

3. Hold Yourself and Others Accountable

4. Communicate Until It Hurts!!!!

copyright Marv Russell Enterprises

Establish a Voice For Your Associates

1. Create a Diversity and Inclusion Council

• Define expectations

• What do you want from the council?

• Engage and teach all associates

2. Create Employee Resource Groups (ERGs) representing various employee groups

3. Conduct an Employee Engagement Survey

4. Again, Communicate Until It Hurts!!!!

copyright Marv Russell Enterprises

Establish Goals

Goals

Talent Management Program

Establish Associate Engagement Survey and Metrics

Performance Management

Diversity & Inclusion Council

Learning and Development Agenda

Compensation and Career Development Structure

copyright Marv Russell Enterprises

copyright Marv Russell Enterprises

The Challenge

Avoid Doing Stuff

Instead

Do Things that Drive Long-term Impact, Cultural Impact and

Change

copyright Marv Russell Enterprises

What’s Next?

• Actions Plans and Commitments

• Messages to the Organization

• Transitioning from Inside to Outside the Organization

• Strive to Become Essential, Exceptional and Ethical

Leaders of Diversity and Inclusion

copyright Marv Russell Enterprises

3E Leadership™

Essential

Exceptional

Ethical

Diversity Leadership

copyright Marv Russell Enterprises

About the Author

Marv Russell is a leadership, diversity and human resources consultant; author; and keynote speaker. He has 25+ years’ experience in human resources and organization development including living and working abroad for nearly a decade for multi-national corporations.

He is the author of Linebacker in the Boardroom: Lessons in Life and Leadership and Finding Your Internship: What Employers Want You to Know; and a new book on diversity and inclusion scheduled for a 2015 release. Marv created and advocates the principle of Essential, Exceptional and Ethical Leadership™. Marv’s bio and services can be found at marvrussell.com, connect with Marv on LinkedIn, or follow him on Twitter.

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