the business concept of future firm_italy

III Transnational

Meeting 

06/09 May

2011 

Rijeka, Croatia

Comenius Partnership  2010/2012 Business Ideas for the Future BIF

Letizia Baratti, Angelo Parnofiello

III Transnational

Meeting 

06/09 May

2011 

Rijeka, Croatia

This

project has

been

funded

with

support

from

the  European

Commission.

This

presentation

reflects

the views

only

of the  author, and the Commission

cannot

be

held

responsible

for

any

use

which

may

be

made

of the  information

contained

therein.

Letizia Baratti, Angelo Parnofiello

III Transnational

Meeting 

06/09 May

2011 

Rijeka, Croatia

III Transnational Meeting Rijeka, Croatia 06/09 May 2011

Letizia Baratti, Angelo Parnofiello

About us:Our firm has been working in the Italian

North-West area since 1983.

We are an advertising company born to be original and thoroughly satisfy customers’ requests.

Letizia Baratti, Angelo Parnofiello

Financial Situation/Needs

• Graph-viewing: positive (+€ 36.000) • More capital to invest in technical

development, equipment and production • Wider customer basis• Expansion of the market

Letizia Baratti, Angelo Parnofiello

Letizia Baratti, Angelo Parnofiello

The way we want to be seen

• Strong• Loyal• Transparent• Successful• Competitive• Affordable

Letizia Baratti, Angelo Parnofiello

Our Customers

• Small/Medium Brands• Small/Medium Firms• Cultural Associations• Voluntary Associations/ Charities• Private Customers

Letizia Baratti, Angelo Parnofiello

Competitive Analysis

• A set of rules and laws can sometimes slow down our production and bureaucratic processes

• The economic trend in our area is fairly stable

• The competition suffered by our firm seems neither strong nor impeding

Letizia Baratti, Angelo Parnofiello

SWOT

Strengths

• Technological skills• Distribution channels• Customer loyalty• Production quality• Management

Weaknesses

• Weak brands• Difficulties in

communication with the branches

Letizia Baratti, Angelo Parnofiello

SWOT

Opportunities

• Lower personal taxes• Technological

Advances• Change in population

age

Threats

• Closing of geographic markets

• Changes in government politics

• Tax increases

Letizia Baratti, Angelo Parnofiello

Product/ Service Offered

• Advertising• Brand Naming• Brand Design• Consulting• Time-Trial of the service• Survey Service on market feedback in

response to the product

Letizia Baratti, Angelo Parnofiello

Our products

Letizia Baratti, Angelo Parnofiello

Letizia Baratti, Angelo Parnofiello

Letizia Baratti, Angelo Parnofiello

Some of our strategies

• Relationship Marketing• Segmentation

Letizia Baratti, Angelo Parnofiello

How to Segment• Sensory segment (breath and taste)• Sociable segment (white teeth)• Worried segment (caries prevention)• Indipendent segment (price)