the causes of engagement - niels christian nilsson

THE CAUSES OF ENGAGEMENTNiels Chr. Nilsson – MED9 – AAUK – 16.01.2010

Project Video Causes of Engagement The Framework

Semester Project VideoPART I

Engagement with Left 4 DeadPART II

The six types of engagement

A difference that makes a difference?

Online survey with 507 participants

Ludic causes Emotional causes

The six types of engagement

Sensory Engagement

rather than curiositySuspense

Survivors Zombies

The sound and visuals gave rise to

suspense?

3.1

4.0

5 = Strong agreement

1 = Strong disagreement

=

Ludic cause Emotional cause Suspense

Physical Engagement

rather than curiositySuspense

Hectic gameplayTactical immersion

respond quickly

I often have to

without thinking?

Survivors Zombies

4.0

3.1

Hectic gameplay Emotional causeLudic cause

=

Intellectual Engagement

Strategic thinkingis key to surviving and killing

Survivors Zombies

4.14.5

I often thinkstrategically?

Emotional causeLudic causeStrategic thinking

=

Social Engagement

The presence of other human players make 94% enjoy the game

Competition &

Cooperation

“The competition in L4D was what got me addicted. I liken it to a football match, where players have to possess individual skills, but also work together.”

- Left 4 Dead player

Mutual player interaction Emotional causeLudic cause

=

Dramatic Engagement

but not a dramaDramatic

Survivors Zombies

3.8

3.2

I oftentimes find myself in situations involvingsubstantial risk?

Dramatic events Emotional causeLudic cause

=

Emotional Engagement

Wheel of Emotions

Plutchik’s

“It struck me as pretty amazing that I've experienced almost

- Left 4 Dead playerevery emotion possible”

Reflections on the framework

PART III

A causal chain

Ludic causes Emotional causes Engagement

The six types of engagement

Five types of engagement

Ludic causes Emotional causes

&

The two causes of engagement