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The Council for Economic Global Affairs

The Council For Economic Global Affairs

Presented by the Collaborative Leadership Council –

Bran’Arla Johnson, Steve Morton, and Dawn Willbarger

The CEGA

Agenda

•Purpose•Mission Statement•Council Goals•Council Challenges•Collaborative Leadership Council•Forum Panel•Cultural Analysis•Risk Assessment•Creating a Successful Forum

The CEGA

Purpose•The Council for Economic Global Affairs provides

collaborative forums. •Opens dialogue -to gain an understanding of the

potential influence of economic changes on global trade policies.

• The collaboration unites industry leaders - economic tendencies, beliefs and cultural implications related to trade in their industry.

Mission Statement

The Council for Economic Global Affairs is an independent, unbiased organization obligated to stimulate dialogue on economic issues related to global trade policy. The Council for Economic Global Affairs provides forums for business leaders, political leaders, and economic experts to collaborate on global industry.

The CEGA

Council Goals•Collaborate on issues related to current trade policies

and future legislation. • Influence future legislation to promote global trade.•Stimulate economic growth in globe trade.•Build long term relationships that enhance global

trade.•Have a positive impact on global trade in the

automotive and steel industry for the benefit of those participating.

The CEGA

Council Challenges

•Power imbalances•No perceived reward for collaboration•Lack of time•Different goals among the parties•Silo mentality•Concern that exchange between parties won’t

be reciprocal (Linden, 2010, p. 14)

Collaborative Leadership Council

•Identify those with the ability to persuade busy industry leaders to collaborate and participate in the forum.

▫Bran’ Arla Johnson ▫Steve Morton▫Dawn Willbarger

The CEGA

2012 Forum

•Automotive and Steel Industry▫China▫Brazil ▫United States ▫Legislative leaders – policy drivers.

Forum Panel•JianyiXu, Chairman and Secretary, China FAW

Group Corporation•Cleddorvino Bellini, National Association of

Vehicle Manufacturers (Anfavea) - Brazil•Bernard Fontana, Chief Executive Office, Member

of the Management Committee, Aperam Steel - Brazil

•George F. Babcoke, Senior Vice President – Europe & Global Operations Services, U.S. Steel, U.S.A.

Forum Panel•ShenWenrong, Chairman of the board and

president of Jiangsu Shagang Group – China•Irving A. Williamson, Vice Chairman of the

U.S. International Trade Commission•Gary Locke, U.S. Secretary of Commerce•Bryan Erwin, Director, Advocacy Center

International Trade Administration

Geert Hofstede’s Cultural Dimensions

Perform Cultural Analysis▫Individualism vs. Collectivism▫Power Distance (High vs. Low)▫Masculinity vs. Femininity▫Uncertainty avoidance vs. tolerance for

ambiguity▫Short-term vs. long-term orientation▫(Hofstede, 2009)

United States

•Individualism vs. Collectivism (91)•Power Distance (40)•Masculinity vs. Femininity (62)•Uncertainty avoidance vs. tolerance for

ambiguity (46)•Short-term vs. long-term orientation (29)

China

•Individualism vs. Collectivism (20)•Power Distance (80)•Masculinity vs. Femininity (66)•Uncertainty avoidance vs. tolerance for

ambiguity (30)•Short-term vs. long-term orientation (118)

Brazil

•Individualism vs. Collectivism (38)•Power Distance (69)•Masculinity vs. Femininity (49)•Uncertainty avoidance vs. tolerance for

ambiguity (76)•Short-term vs. long-term orientation (65)

Risk Assessment

Collaborative Champion

•Irving A. Williamson, Vice Chairman of the U.S. International Trade Commission - strong collaboration skills, industry recognition and trustworthiness among industry leaders

•40 years experience in global trade policies

Relationship Building•Meeting a minimum of two times face to

face•Understand cultural business etiquette•Build relationships before discussing

business•Be respectful of cultural diversity

Prepare Agenda

• Purpose of the meeting and the goal• Introductions• Ground Rules• Importance of the goal• The challenges of the industries and trade policies• Group discussion• Desired outcome of the goal• Project plan development• Next meeting date, time, location or mode of meeting (Linden,

2010, p. 112)

Tasks For First Meetings• Shine a light on the problem or challenge.• Create an open, credible tone to build trust—discuss everyone’s

interests and concerns.• Discuss the process for working together - team norms, problem-

solving approach, and the way decisions will be made. • Develop a project plan together• Find out what the partners bring to the task, and play to their strengths.• Invite members to take on initial tasks; decide how they will be

accountable for their part.• Shine a light on the successes; recognize contributions. (Linden, 2010,

p. 110)

Timeline•Review time zones•Understand acceptable business etiquette•Conduct face to face meetings •Establish method of virtual communication•Create Sub-committees based on

strengths/weaknesses•Accountability to steering committee

Forum 2012

Successful Collaborative Forum!

The CEGA

References

•Hofstede, G. (2009). Itim International. Retrieved from http://www.geert-hofstede.com/

•Linden, R.M. (2010). The Power of Relationships Built on Trust. Leading Across Boundaries, Creating Collaborative Agencies in a Networked World. San Francisco, CA: Jossey-Bass, 99, 178, 185

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