the curse of the penguin

DON’T BLINK – THE CURSE OF THE PENGUIN

Andrew Bush, Social Media Analyst, Reach Further

Google’s Pet Penguin

The Penguin Hates:

• Unnatural Links

• Dodgy Directories

• Perfect Anchor Text

Panda -> Penguin -> Praying Mantis?

• Don’t get obsessed with beating the latest algorithm change

• Do get obsessed with being natural

Embrace Nature

Do what companies do:

• Do business

• Do research

• Do human stuff

… and then let people know

But embracing nature can be difficult…

EXACTLY!

Be smartcan you answer a boring question with an interesting answer?

How to create good content…

Be vigilantkeep an eye out for opportunities and then react quickly

How to create good content…

Be unusualcombine two things you don’t usually see together

How to create good content…

Do researchroot around for hidden gems

How to create good content…

Go bigbig data, wide themes, massive claims

How to create good content…

Go smallpick something everyone else thinks is insignificant and make it significant

How to create good content…

Exploit human weaknessif all else fails, put a baby animal on it

How to create good content…

Get in touch!www.reachfurther.com

0113 278 1800andrew@reachfurther.com

@amusedbush