the digital native physician in europe

ANALOG NATIVE

DIGITALLY-NATIVE HCP

AGES 27-46MAINLY DIGITAL

EXPERIENCE

AGES 47-65LOWER DIGITAL

EXPERIENCE

A doctor who qualified during or after the internet went mainstream – and has relied on digital interactions through connective digital technologies for his/her entire professional career

DIGITAL NATIVE[dij•i•tl ney•tiv]

ACCELERATIONOF TECHNOLOGYThe pace at which new technologiesare developed has increased dramatically in recent years.

195019401930 1960 1980 19901970 2000 2010 2020 2030 2040 2050

DIGITAL TIPPING POINTin 2014, the majority of HCPs

will be digitally native.

1968-87 1980-99 1986-2005 1991-2010 1995-2014

2000 2004 2009 2020

20

40

60

80

100

26%38%

67%

15%

PERC

ENTA

GE O

F HC

PS W

HO A

RE D

IGIT

AL N

ATIV

E

DOCTORS ARE CHANGING

51%

BORN

2014TIPPINGPOINT

OFTHE2014: The Year Digitally-Native HCP

SCHOOL UNIVERSITY QUALIFIES RETIRESMEDICAL DEGREE

COMMERCIALISATIONOF WWW

19951989

1977Apple II introduced becoming firstsuccessful PC

1990Offical public faceof the internet launched

1984The Motorola DynaTac 8000Xlaunched

1996

PubMed

1998

Doctors.net.uk

2005

WIKIPEDIA

2000 2007Apple iPhonelaunched

2010Apple iPadlaunched

Medscape

new EU students enrollingin medical school each year

HCPs born before internet invented

Years of practice before internet invented

Internet exposure before promotion

Practicing HCPS/internet accessibility.

ARE YOU READY FOR 2014? Email mark.prince@lbi.com for more info.