the easiest & fastest way to write your own marketing

Post on 01-Jul-2015

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Marketing

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A talk I gave at GKIC London on the 22nd April 2014. The point - Don't ever try to write any marketing unless you have sat down first and decided what your USP is. Trying to craft marketing messages with no underlying sense of what is unique and distinctive about your product/service is an exercise in futility.

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