the evaluation

The EvaluationBy Bianca Wilson, Joanna Roberts, Amy

Brearley

Q1 In what way does your media product use, develop or challenge forms and conventions of real media products?

F O R M S .

SYNCHRONISED EDITING

T h i n s t o r y l i n e

I n t e r c u t t i n g

COSTUME

COLOURS

M U S I C V I D E O R E S E A R C H .

We looked at the different conventions and style that Miley Cyrus uses in her music video

We researched the different music videos Miley Cyrus has been in

We focused on what style of clothing Miley Cyrus is wearing

P R O P S .

The teddy bear here represents relationshipsShowing the genre of the video

The contrast between the different mise en scene

C O N V E N T I O N S .

Similar framing and style.

The use of direct mode address.

Similar cinematography and mise en scene.

Q2 How effective is the combination of your main product and ancillary texts?

P R I N T BA S E M E D I A . I N N O C E N C E . POP. G I R L Y . POP. S W E E T . POP. T E E N S

A N A LYS I S O F T H E V I D EO.Camera EditingSound Mise En

Scene

The framing of the camera is similar to the actual video

The cuts in the editing are synchronised with the music

We cut out all the diegetic noise and placed the song over the video.

We styled our performer and background on the actual video to make sure we was making it appealing to our target audience

Q3. What have you learned from your audience feedback ?

“Framing was good”

“Good continuity”

“Clear editing”

“Told the story well”

“It was fun”

“Action fit the lyrics so it worked as a story”

“Fun, colourful, lively”

“Good camera editing”

“Meets genre”

“Meets the targets audience purpose”

“Not enough shots of Joanna”

“Too many of the same shot (close-ups)”

Q4. How did you use new media technologies in the construction and research, planning and evaluation stages?

B l o g g i n g o u r c o u r s e w o r k . With our blog we decided to categorise our work into 3 sections by adding label applications:

A. Research B. Planning C. Construction

By doing this we managed to keep organised when presenting our work .

D i g i ta l p h o to g ra p hy With our digital photography we did a variety of shots to choose from for our magazine advertisement and CD cover.

By having a range of shots we were able to decide which shots worked best and were most suitable to the house style.

U s i n g P h o to s h o p .