the favorite 50: 11 retailers that rose in the e-commerce rankings in 2016

11 RETAILERS THATROSE IN THE RANKINGS IN 2016

The Magazine of NRFSEPTEMBER 2016

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See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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WAYFAIR Up 26 spots to No. 23Wayfair continues to win over shoppers with active users of the company’s five home-furnishing websites totaling 6.7 million at the end of June; revenues grew 60 percent to $787 million.

See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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NIKE Up 16 spots to No. 17Nike is ramping up its digital strategy, upgrading Nike.com and advancing its suite of mobile apps; in 2015, its e-commerce sales grew 51 percent over the prior year.

See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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LOFT Up 11 spots to No. 39With generous sizing, beloved basics and a commitment to on-trend fashion looks, LOFT is building a growing base of devoted fans for its new parent, Ascena Retail Group.

See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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ZULILY Up 10 spots to No. 20Zulily began as an e-commerce darling and has evolved into a go-to website for shoppers who embrace its steady offering of new products and new experiences; acquired by QVC for $2.4 billion last year, revenue grew year-over-year by 23 percent to $366 million.

See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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BED, BATH & BEYOND Up 10 spots to No. 28Bed Bath & Beyond rolled out usability improvements to its web and mobile sites and relaunched the brand’s mobile apps; sales in the digital channel have benefited, growing more than 20 percent in a recent quarter.

See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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BELK Up 10 spots to No. 30Significant investments in e-commerce distribution and fulfillment operations in 2014-2015 are paying off handsomely for the department store; that’s good news for new CEO Lisa Harper.

See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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WISH.COM Joins the list at No. 24Wish.com has raised nearly $600 million from investors and claims hundreds of millions of users; this e-commerce mobile app began by asking people to create wish lists and then approached merchants willing to fulfill those desires. Things have taken off from there.

See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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HSN.COM Joins the list at No. 41HSNi CEO Mindy Grossman says digital “remains a key area of strategic focus” that now makes up 54 percent of the business; mobile sales grew 16 percent in the second quarter quarter, reflecting 21 percent of the brand’s total business and 40 percent of digital sales.

See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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REI Joins the list at No. 42REI reported $2.4 billion in revenue for 2015; digital sales grew by almost 23 percent. The lift is tied to its app providing concierge service for U.S. National Parks and to its #OptOutside campaign, encouraging employees and customers to spend Black Friday in the great outdoors.

See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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GROUPON Joins the list at No. 43What’s the deal with Groupon? It grew its customer base by 1.1 million in the last quarter, reaching 28 million total customers with a strategy that focuses on serving local merchants and increasing awareness through marketing.

See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.

The Magazine of NRFSEPTEMBER 2016

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VICTORIA’S SECRET Joins the list at No. 44The company has shifted away from catalogs and is planning to exit the swimwear business, putting Victoria’s Secret’s direct-to-consumer channel in the spotlight; e-commerce represents a large share of overall sales, accounting for 21 percent of the business unit’s overall revenue.

The Favorite 50 is STORES Magazine’s annual ranking of shoppers’ preferred e-commerce websites, derived from a survey of consumers’ online shopping habits.

See all the companies that made the list in 2016: nrf.com/favorite50

The Magazine of NRFSEPTEMBER 2016

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Closing slide for STORES article tie-in