the four pillars of social media

Social Media: The Four Pillars

Michael C. DeAloiaLNE Group

(www.lnegroup.com)#socialmedialab@Techczar

@TechCzar

What is Social Media?

Should I give a hoot?

Trends in Social Media.

What are the “freaking” rules of Social Media?

#socialmedialab@Techczar

Seven Zen conditions of Social Media.

The Four Pillars.

So what is Social

Media?

#socialmedialab@Techczar

“Social Media is like teen sex. Everyone wants to do it.

Nobody knows how. When it’s finally done, there is surprise

it’s not better.”

-Avinash Kaushik “Analytics Evangelist”

Google

#socialmedialab@Techczar

“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”– Wikipedia

(www.wikipedia.org)

#socialmedialab@Techczar

“Social Media is ‘word-of-

mouth’ in the web

environment.”-Tech Czar, sometime ago

over a martini

(www.techczar.blog.com)#socialmedialab@Techczar

#socialmedialab@Techczar

“Over 80% of Americans Use Social Media Monthly.”

-Forrester, The Broad Reach of Social Technologies 2009

“2/3 of the global internet population visits social networks.”

-Nielsen, Global Faces: Networked Places, 2009

#socialmedialab@Techczar

#socialmedialab@Techczar

Should I give a hoot?

“Social Media has overtaken porn and email as the #1

activity on the web.” -socialnomics, Social Media Blog

#socialmedialab@Techczar

Because Social Media is Changing the

Media Landscape

“Technology is shifting the power away from the

editors, the publishers, the establishment, the media elite. Now it’s the people

who are in control.”

-Rupert Murdock, Media Mogul

#socialmedialab@Techczar

“It’s a people driven economy

stupid.”-Eric Qualman, 2009

#socialmedialab@Techczar

“So…What are the trends?”

Years it took a medium to reach 50

million users…#socialmedialab@Techczar

38 Years

#socialmedialab@Techczar

13 Years

#socialmedialab@Techczar

4 Years

#socialmedialab@Techczar

3 Years

#socialmedialab@Techczar

“100 Million users in less than 9 months.”

#socialmedialab@Techczar

I-phone Applications hit 1 billion downloads

in 9 months

#socialmedialab@Techczar

80% of Twitter usage is on mobile devices

#socialmedialab@Techczar

#socialmedialab@Techczar

Every minute- 13 hours of video is uploaded to YouTube.

It would take a person more than 412 years to view every video on

YouTube.#socialmedialab@Techczar

1,200,000,000 The number of YouTube videos viewed per day.

#socialmedialab@Techczar

13,000,000The number of articles available

on Wikipedia.#socialmedialab@Techczar

4,000,000,000 The number of photos archived on

Flicker.com as of June 2009.

#socialmedialab@Techczar

1382%

The monthly growth rate of twitter users from January to February

2009.#socialmedialab@Techczar

27,300,000

The average # of “tweets” per day

on Twitter.#socialmedialab@Techczar

5,000,000,000

The number of minutes spend on Facebook

each day

#socialmedialab@Techczar

“If Facebook were a Country, it would be

the 4th most populated in the world, ahead of

Japan.”

-Mark Zuckerberg

#socialmedialab@Techczar

China’s Q-Zone is Larger!(300 Million Users)

Tech Czar Schwag is Fun!!!

Can I get a witness…Or will somebody please tell me the rules…

#socialmedialab@Techczar

“93% of Social Media users believe a company should have a presence in Social Media.”-Cone, Business in Social Media Study, September 2008

#socialmedialab@Techczar

“Social Media is all about the Dialogue.”

#socialmedialab@Techczar

“85% of Social Media users believe that a company should go further than just leaving a presence on social sites and

should also interact with its customers.”-Cone, Business in Social Media Strategy, Sept. 2008

#socialmedialab@Techczar

Listen!

Tweetdeck

Google Alerts

SocialMention.com RSS

#socialmedialab@Techczar

Engage!

Namechk Blog

LinkedIn Twitter

Facebook#socialmedialab@Techczar

#socialmedialab@Techczar

Measure!

AudienceEngagement

Loyalty Influence

#socialmedialab@Techczar

“Houston…We have a problem.”

#socialmedialab@Techczar

Case Studies

#socialmedialab@Techczar

Bliss!

#socialmedialab@Techczar

Case Studies

#socialmedialab@Techczar

“Social Media is not just another F***ing

Marketing Channel”

#socialmedialab@Techczar

Social Media is ZEN!#socialmedialab@Techczar

Collaboration

Custom Service

Thought LeadershipNetworking

Customer Acquisition

Loyalty Building

Public Relations#socialmedialab@Techczar

Build a collaborative team and define your Company’s Social Media Strategy

(By the way…Hope is not a strategy!)

#socialmedialab@Techczar

No Campaigns!

Think Conversations!#socialmedialab@Techczar

The Four Pillars of Social Media

#socialmedialab@Techczar

#socialmedialab@Techczar

#socialmedialab@Techczar

Twitter Talk

@ = @Techczar# = #Techczar

DM = DMTechczar RT = RT @ Techczar

#gov25@Techczar

#gov25@Techczar

Social Media Checklist1. Social Media Surveys/Interviews

2. Social Media Strategy

-Define Team

-Focus on Select S.M. Tools

3. Social Media Corporate Policy

-What not to say

-Disclaimers

-Set Rules of Usage

4. Editorial Calendar

5. Email System

6. Analytics

Follow-us at:

• twitter.com/SMLabCleveland

• www.ClevelandSocialMediaLab.wordpress.com

• http://www.facebook.com/home.php?#!/pages/Cleveland-OH/Social-Media-Lab-Cleveland/460554470042?ref=ts

• http://www.linkedin.com/groups?about=&gid=2753792&trk=anet_ug_grppro

Michael C. DeAloia“Tech Czar”Email:mdealoia@lnegroup.com

Phone:216-781-9000 (O)216.212.4067 (M)

FaceBook:www.facebook.com/lnegroupwww.facebook.com/techczar

Blogs:www.techczar.blog.comwww.coolhistoryofcleveland.blog.com

Twitter:www.twitter.com/techczar

SOCIAL MEDIA STRATEGY TEAM

Kristina Kratzer

Email:

kkratzer@lnegroup.com

216-781-9000 ext 112 (O)