the future of librarianship: information literacy, usage and engaging your users
Post on 13-Aug-2015
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The Future of Librarianship
Kate ShanahanRegional Marketing Executive, EMEA
Information literacy, usage and engaging your users
Regional Marketing
Support libraries globally to
• Promote their purchased content• Engage users• Access product training • Co-host library and researcher events• Collaborate on conference papers• And much more!
Overview• Information literacy
• Maximising usage
• Engaging your users
• How Taylor & Francis can help
Information Literacy
• Locate
• Evaluate
• Manage and share findings
Locating content Education on where to look for content Collaborative approach to collection
development Subject-specific libguides
Subject librarian
Acquisition / e-resource
librarian
Student
FacultyLibrary content
Evaluating content Educating faculty and students
Understanding quality
Library & faculty working collaboratively
Building relationships
Integrating the library with academic programmes
Facilitating access to free content
Facilitating access to free content
• Growth and value of content- Free resources add value!
• Identification and selection of content- growing volume of material a challenge
• Resource challenges for libraries- librarians have a limited human resource
“Our main challenge is human resources for selection decisions.” - Technical Services Librarian, USA
Facilitating access to free content
• Library role- Librarians’ role needs better promotion
• Users’ needs and expectations- Library systems need to become faster
Do you have a process for facilitating access to free content in your library?
Facilitating access to free content
Facilitating access to free content
Maximising usage
• Move from print to electronic
• Digitising archival content
• ‘Open’ content
• Mobile access
• Social media
There has been many changes to the academic library landscape! How has this impacted you?
• Discoverability
• Accessibility
• Promoting your content through the ‘right’ channels - where can you most effectively engage with your users?
Maximising usage
Mobile use
1% 6%1%
7%
17%
37%
31%
Approximately, how often do you use a mobile device for academic scholarly content:
Never
Less than once a month
Once a month
Two or three times a month
Once a week
Several times a week
Every day
Do you have a mobile strategy in your library?
24/7 access to content
2% 3%
16%
39%
39%
Please state how important is it for you to access your institutional library holdings offsite on a mobile device:
Not at all importantLow importanceAverageHigh importanceExtremely important
“Having access to content outside the library creates more time for browsing and finding relevant information for research and teaching. If I see an article that relates to the content that I have taught, I can instantly share it with my classes.”
Searc
hing for a
cadem
ic sch
olarly
conten
t
Reading o
nline j
ournal
article
s
Downloading a
cadem
ic sch
olarly
conten
t to be r
ead la
ter
For r
eading l
ists
0
20
40
60
80
100
120
What do you use your mobile device for? Please tick all that apply:
Resp
onse
s
What do you use your mobile device for?
Mobile Features
Search functionality
Journal browse
Saving to favourites
Also Read (allows you to view a list of
articlesother readers of this
article have read)
Share an article via email
Share an article via social media
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
9
32
34
44
35
37
37
55
46
33
40
26
76
32
31
22
27
10
2
3
4
7
22
4
7
21
15
30
How important are the following features in a mobile app?
Not at all important Low importance AverageHigh importance Extremely important
Taylor & Francis Online Mobile
Engaging your users
• Marketing your library
• Social media white paper
Marketing your library
• Publishers’ resources – tell us what support you need!
• User guides
• Video training content
Using social media to engage your users
Uses for social media channels
Customer service
Distribute news and information
Competitions
Build connectionsArrange events
Engage with students
Share photographs
Provide instructions
Promote library collections
Develop communities
Top 5 uses for social media in the library
1. Events promotion 76%
2. Library Services Promotion 72%
3. Resources/collections promotion 70%
4. Library refurbishment updates 63%
5. Promotion of new acquisitions 61%
5 least popular uses for social media in the library
1. Highlighting subject specific information 38%
2. Connecting with potential students 34%
3. As a teaching tool to promote information literacy 25%
4. To promote courses 22%
5. As a research tool to locate official documents 21%
Customer Service
• One of the most common uses of social media is to deliver customer service
• Librarians reported declining use of websites to deliver customer services information
• Challenge for librarians is responding in a timely fashion, as users expect quick answers
Driving user engagementSocial media has the potential to help create and build strongly connected communities
One of the opportunities with social media is listening to your community… I think that’s primarily why we have a Twitter account, and we have also claimed our Foursquare location, so we can listen and monitor. That’s yielded some pretty positive reviews and results.
Case study: using GoSoapBox to drive user
engagement• Polling software GoSoapBox was used to encourage
interaction with students
• A button was added to Blackboard to enable users to post ideas which could then be voted on
• Encouraged interaction along with a sense of co-responsibility/ownership of issues and opportunities
http://www.gosoapbox.com
Driving user engagement: top tips
• Use imagery to communicate ideas quickly
• Address issues important to your users
• Post a variety of messages
Collection Promotion
• Activities using social media to encourage usage of collections are diverse and unstructured
• Challenging to provide tailored communications to users with niche interests
• Listening is felt to be as important as broadcasting
The results found that promoting the library’s collection was within the top 3 objectives for using social media.
Collection promotion: top tips
• Integrate channels
• Introduce regular posts, e.g. Information Literacy Friday
• Focus on an interesting angle to pique curiosity
How can Taylor & Francis help?
User guides Platform training workshops Promotional collateral Video content Taylor & Francis Online Mobile White papers – social media and free content Author & researcher seminars
More information
www.tandf.co.uk/libsitekate.shanahan@tandf.co.uk
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