the future of the future

#futureofadvertising

The Future of The Future.

@sandoz

The extension of a spring is in direct proportion with the load applied to it. Many materials obey this law as long as the load does not exceed the material's

elastic limit.

Flux Capacitor

Hookes Law (1660)As the extension, so the

force.

WTF is Foolscap?(1985 or 1479)

In 1911 Computing Tabulating Recoding Corporation, renamed International Business Machines Corporation in 1924.

This introduction of technology reduced the time taken to tabulate the census from eight years for the 1880 census to one year for the 1890

census

Herman Hollerith

Mechanical Tabulator

The number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years.

Moore’s Law.1965.

Bury the dead, they stink up the place.

Coughlin’s Law1988.

I have it on good authority, no.

HHCL once hired a futurologist. A week later another agency announced that they'd hired a junior planner "and futurologist"

“This obsession with the future is eroding the industry's confidence. Instead of just getting on with doing what it does best, it's obsessing about what it should be doing to keep up.”

“i think a focus on the future is great. Better to rush into the new and embrace it with both arms - most of the time the stuff that's new turns out to be good.”

“Advertising has always been obsessed with the new new. Then we buy the new and claim all the credit”

Is our future obsession a new thing?

Is our future obsession a good thing?

Head of Cyberspace

2045

Raymond Kurzweil

Vernor Vinge

Vern & Ray predict an intelligence explosion - Superintelligence

Methuselah Mouse PrizeStrategies for Engineered Negligible Senescence (SENS)

Aubrey de Grey

2045 is 35 years away!

I’ll will be 72.

That’s OK.72’s still young.

Man has chip implanted in eye. 03/11/10

+ i’ll probably be part robot.

Or living a second life.

In fact you kinda already are a sensor.

Positive Feedback Loop:

1. Humans teach computers.

2. Computers teach themselves.

3. Humans are fucked...

2045THE SINGULARITY

Raymond Kurzweil

Vernor Vinge

superhuman intelligence would represent a breakdown

in the ability of humans to model the future thereafter.

There will be no distinction, post-singularity, between

human and machine.

The prediction for the future of the future is that the humans made the robots so smart that robots could make themselves even smarter and the humans could no longer predict what the robots will do in the future future future.

So...

If, we are becoming robots. We’ll behave like robots. Logical.

est. 1980s Go Dad :)

Meanwhile...

efficiency, live data analysis, metering.

PS. It is illogical for brand communications to remain

interruptive.

This future will create better businesses/brands.

Better understanding of what success is.

Better use of time. Less waste.

Better quality. Less product.

Better services. Social responsibility.

Knowledge. Audience insight.Work that is proven to actually work.

Smarter Business.better insight,

improved efficiency, more time.

Engage Customers.Connected networks,

digital platforms, engaged society.

Is there a role in the middle for an

Advertising Agency?

Everything changes and nothing changes.

Jim Thornton.

“a horse smoking a pipe will always be

funny.”Mark Waites

All we have left is our creativity.

In the face of a SINGULARITY