the future of website design - 11 trends for 2017 and beyond

The Future of Website Design - 11 Trends for 2017 and Beyond

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1.Flat + Material Design

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Expect an increase in the combination of both these design

models to achieve the intuitive learnability of

flat design and the modern, physical

aesthetic of material design.

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2. Illustrations

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Illustrations are a new way to make websites unique and original.

Not to mention it gives the site a personality of its own.

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Try adding an illustration to your loading page to make it more fun and less frustrating your visitor

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Use small and few illustrations to make certain areas of your page pop and/or to highlight places you want your visitors to click

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3. Cards / Grid Structure

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Pinterest was one of the leaders when it came to using cards and the grid format. Since this style’s growth in popularity on other SM platforms it has spilled out to other websites.

Use cards and grid as a way to organize your site

Even use them as navigation to other pages instead of having a long indepth menu

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Use of cards as Navigation

Symmetrical Grid Format

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4. Microinteractions

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Microinteractions turn a good website into a great one. They let your user know your page is reacting to their actions and ready to respond.

These come in all sorts of formats, buttons that change color, cards that move, areas that become highlighted (right)...etc the possibilities are endless!

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5. Videos and Animations

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BTW this is just a gif

Continue

In this example:

Cards move in from the left + Content appears as you scroll + Animated logo = High engagement!

Use animations sparingly to give life to the website and attract the user's attention to certain areas.

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Here's an example of incorporating animation in a much larger way, by Coin

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Video Currently Accounts for 50% of mobile traffic

By 2018: 79% of all consumer internet traffic will be video

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Coin also has a video loaded onto their homepage that automatically plays. It’s a great way to incorporate a customer testimonial

Bonus Tip: make sure any videos uploaded are set to mute so the user isn’t alarmed by unexpected sound

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6. Storytellingwww.Inspiredgm.com

Storytelling makes the user feel like the website has a logical beginning, middle and end - the website becomes a journey they immerse themselves in

Knuckles is a designer who works with metal. His images and textual elements is how he tells his story. The user goes on journey about his passion

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7. Typography

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Expect Big, Loud, Bold Text!Pro Tip: Keep the different types down to 2 (3 max) to maintain consistency

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8. Bold, Vibrant Colors

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Colored sections with rounded edges are helpful to draw the viewer’s eye around the image instead of focusing on one area

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Duotone - used for dramatic effect

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9. Centered / Split Screen Content

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Centered content is usually paired with a bold visual. The text may appear as the focus but the image is what creates that dramatic effect.

Centered content is easy to follow and digest, and lets the user know that this is what your website is all about.

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This company uses split screen content to tailor the website to each user.

As a result the user feels as though the website was designed with them in mind and are more likely to enjoy their experience.

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10. Parallax Scrolling

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This technique is all about layering images on top of each other and timing them differently so it gives the appearance of movement

In this gif the tree images are:● The ground and bushes● The hills● The sky

All timed differently so it gives the impression that we’re moving from left to right

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Here’s a modern example: Seattle’s Space Needle

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Hapnotic Feedback

(Haptic + Hypnotic)

Sense of touch+

Captivation

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In the far future (+5 years), Hapnotic feedback will allow us to do things like:

Combine pulse/vibrations with an animation of a button to prompt the user to click

Use Sound waves broadcasted from behind the screen, to make it feel as though it has a texture to it.

...and more!www.Inspiredgm.com

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Happy Designing!