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bank

The Gateway x Genworth Millennial Home Ownership Survey

Basis of this Report

This Report has been commissioned by Gateway Bank and Genworth on

the basis of:

• The findings of a survey (undertaken by YouGov) during the period April

2019 to May 2019 of 2,127 Australian millennials aged 23-38 years who

are employed; and

• Online surveys completed by respondents across Australia, including

all capital cities and regional areas; the data responses weighted by

age, gender and region to reflect the latest ABS population estimates.

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

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2

Home ownership remains the top priority for

millennials despite housing affordability crisis

• Home ownership is highly valued amongst Australian millennials with

94% saying that it is important – of these, two thirds (67%) say that it is

very important.

• Millennials who have children (77%) are more likely than those who do

not (61%) to say that home ownership is very important to them.

• Married millennials have stronger feelings on home ownership with 74%

saying home ownership is very important compared to 57% of

millennials who are not married.

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

bank

3

How important is home ownership to millennials?

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

68%

66%

57%

67%

78%

54%

26%

27%

34%

27%

20%

31% 11%

4% 2%

4% 2%

7% 3%

4% 2%

4%

0% 10% 20% 30% 40% 70% 80% 90% 100%

Male

Female

Never married

Defacto/living together

Married

Separated, Divorced

or Widowed

Ge

nde

rM

ari

talS

tatu

s

Very important Somewhat important

50% 60%

Somewhat unimportant Very unimportant

bank

4

A majority of millennials think

that home ownership is

important to them because

they feel it provides them

with stability and security

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Why is home ownership important?

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

By gender

58%

53%

48%

45%

42%

42%

42%

37%

64%

48%

49%

47%

51%

46%

50%

42%

42%

42%

43%

37%

38%

Stability and security

Good investment

Provide a home for my family

Renting is a waste of money

Settled in one location

A home to start/grow a family

Pride of ownership

All Male Female

bank

6

Why is home ownership important?

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

59%

62%

54%

54%

55%

46%

59%

64%

48%

49%

32%

46%

43%57%

43%

45%

40%43%

44%

44%

40%46%

43%

28%

35%44%

36%

38%

Stability and security

Good investment

Provide a home for my family

Renting is a waste of money

Settled in one location

A home to start/grow a family

Pride of ownership

Never married Defacto/living together Married Separated, Divorced or Widowed

bank

7

By marital status

Why isn’t home ownership important?

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

By gender

44%

23%

39%

41%

35%

24%

30%

50%

42%

43%

39%

41%

21%

25%

19%

Too much of a financial burden

Not achievable in my lifetime

Saving for other things

Not a good investment/value for money

Happy to rent forever

All Male Female

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8

Why isn’t home ownership important?

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

By marital status

46%

50%

50%

32%

25%

36%

26%

33%

36%

38%

17%

56%

43%

30%

43%

17%

19%

25%

24%

27%

Too much of a financial burden

Not achievable in my lifetime

Saving for other things

Not a good investment/value for money

Happy to rent forever

Never married Defacto/living together Married Separated, Divorced or Widowed

bank

9

58% of all millennial non-home

owners can’t purchase a home

immediately because they can’t

afford the deposit yet

bank

What are the biggest barriers preventing

millennials from purchasing a home immediately

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

55%

22%

13%

69%

33%36%

22%

18%

18%18%

13%

12%

16%

20%

32%26%

35%27%

27%

16%

14%

12%

7%

13%

53%55%

47%

32%

30%

29%

30%

22%

20%

17%

17%

14%

14%

15%

23%

12%

Can't afford the deposit yet

Wouldn't qualify for a mortgage

Concerned about my ability to pay off the loan

Can't afford to buy where I want to live

Waiting for property prices to drop further

Don't want to be tied down/burdened with a huge financial commitment

Haven't found the right property

Owning a home is a large financial risk

Home ownership is not a priority

More affordable to rent in an area in which I want to live

Never married Defacto/living together Married Separated, Divorced or Widowed

bank

11

By marital status

What are the biggest barriers preventing

millennials from purchasing a home immediately

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

58%

31%

19%

17%

14%

54%

31%

25%

30%

24%

17%

21%

14%

13%

14%

61%

31%

31%

37%

30%

29%

23%

22%

22%

13%

13%

13%

13%

13%

13%

Can't afford the deposit yet

Wouldn't qualify for a mortgage

Concerned about my ability to pay off the loan

Can't afford to buy where I want to live

Waiting for property prices to drop further

Don't want to be tied down/burdened

with a huge financial commitment

Haven't found the right property

Owning a home is a large financial risk

Home ownership is not apriority

More affordable to rent in an

area in which I want to live

All Male Female

bank

12

By gender

Are millennials aware of Lender’s Mortgage

Insurance?

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

55%33%

12%

No Yes Don't know

58%

32%

10%

No Yes Don't know

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13

Lender’s Mortgage Insurance (LMI) awareness by gender

Female Male

Are millennials aware of Lender’s Mortgage

Insurance?

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

63%

53%

50%

36%

25%

39%

40%

50%

No

Yes

12%

8%

Don't know

10%

14%

Never married Defacto/living together Married Separated, Divorced or Widowed

bank

14

LMI awareness by marital status

Awareness of Lender’s Mortgage Insurance

features and benefits

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

80%

20%

Yes No

74%

26%

Knowledge that LMI enables you to buy a home without a 20% deposit by gender

Female Male

Yes No

bank

15

Awareness of Lender’s Mortgage Insurance

features and benefits

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

Knowledge that LMI enables you to buy a home without a 20% deposit by marital status

70%

30%

80%

20%

84%

74%

26%

Yes

No

16%

Never married Defacto/living together Married Separated, Divorced or Widowed

bank

16

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

Awareness of Lender’s Mortgage Insurance

features and benefitsKnowledge that LMI can be built into home loan by gender

63%

37%

Female

Yes No

65%

35%

Male

Yes No

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17

The Gateway x Genworth Millennial Home Ownership Survey: Home ownership a top priority for Aussie millennials

Awareness of Lender’s Mortgage Insurance

features and benefits

61%

39%

68%

32%

67%

33%

48%

52%

Yes

No

Never married Defacto/living together Married Separated, Divorced or Widowed

bank

18

Knowledge that LMI can be built into home loan by marital status

bank

For media enquiries, please contact either Helen

Karlis, Head of Corporate Affairs Genworth at

helen.karlis@genworth.com or

marketing@gatewaybank.com.au

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