the good, the bad and the ugly of ecommerce
Post on 29-Nov-2014
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Working on the service differentiators and value proposition for online retailers
Tony Palmer CEO
Sean BoilingTechnical Director
eCommerce
Robert WongCEO
Site design, sales usability and intuitiveness
Site excitement (deal of the day, new social)
Range Price Site speed Personalisation Added value sales Ratings/Consumer engagement/references
Communication relevance/promptness Delivery time and expectations Receipt experience Returns Customer service Understanding what customers want
from the site Brand experience and expectation Playing vs Really needing/wanting
something
Why do people go to a particular site? I go to Deals Direct because... I go to RealEstate.com.au because...
Why will people come to you?
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