the great ppc account structure debate

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@colleendeborah #SMX #14B

AAGGHHHH! What’s the best way?

THE GREAT PPC ACCOUNT STRUCTURE DEBATE

#CPC WHATT?!

A #2 Quality Score??!!!!

Ad Rank Keeping You Down?

AAGGHHHH! What’s the best way?

#CPC WHATT?!

AAGGHHHH!

#CPC WHATT?!

AAGGHHHH!

#CPC WHATT?!

Which path will you take?

@colleendeborah #SMX #14B Performance

Geolocation

AAGGHHHH! Relax pumpkin

+what +if +marketing [what if marketing]

“what if marketing” what if marketing

AAGGHHHH!

Start With The Business Goals

AAGGHHHH! Create accounts that offer both

AAGGHHHH! Guaranteed

Google’s Blessing

AAGGHHHH! +

AAGGHHHH! The Sophistication of Business Goals

in Mind

1. Start With The End In Mind.

2. Determine Your Business Goals.

3. Structure Your Account Based On These Objectives.

the great ppc account structure debate

b aagghhhh

b performance

b geolocation

b ad rank

cpc whatt

best way

quality score

Marketing

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