the great shift of music industry

Hell !Robin Malau from

great shiftthe

of music industry

Creation1. The great shift of

Tangible Screen

The great shift of Creation

Mobile

The great shift of Creation

Instant creation

Customised studios

Reproduction2. The great shift of

Analog Digital

The great shift of Reproduction

The great shift of Reproduction

Computerised mastering

Easy backups Digitally archived

Distribution3. The great shift of

Record Stores Retailers

The great shift of Distribution

The great shift of Distribution

New sales models

Wider audience reach

Complex data

Consumption4. The great shift of

Ownership Access

The great shift of Consumption

Choice of consumption

format

The great shift of Consumption

Cheaper price.Enormous music catalogs

The Great Confusion

End of Control

creation!reproduction!distribution !consumption

Consumer behaviours changed, perceptions of value of music monetarily and

culturally changed, technology changed.

The largest music creation, reproduction, distribution and consumption in human history.

Pick a Fight

―Paul Zane Pilzer

“Prosperity belongs to those who learn new things the fastest.”!