the green cab

Climate change is now a fact of life on this planet. "The vast majority of experts, 95%, maybe even 99%, agree that climate change is taking place,“

�"Even the most conservative estimates are profoundly disturbing and demand action. We are setting up a world for our children and grandchildren that may be extremely frightening and turbulent."

� Anthony Costello, a professor of international child health and director of the Institute for Global Health at University College London.

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INTRODUCTION

� Global Economic Recession – living beyond our means

� Climate Change – living beyond the Earth’s carrying capacity

� The average person travelling in an average car for an average distance of 2000km per month, produces just under 5 tones of CO2 per annum

THE TEAM

Amiene van

der MerweVenetia

Volkwyn

Thope LekauLynn

Maggott

THE MOTIVATION

�To grow a responsible tourism business

�To pioneer Green Mobility Solutions in the tourism sector

�To create awareness Green Mobility in South Africa

THE CHALLENGES

� Access to finance

� Access to Market

� Operating Licences

� Demand for the business exceeded supply

� Staff and assets

� Customer Service Levels

OVERCOMING THE CHALLENGES

� Find Investors

� Lobby with key tourism stakeholders

� Identify suppliers

� Set up policies & procedures

� Staff Training

INVESTORS

Ferose Oaten Spier Green Capital

PARTNERSHIPS

� Cape Town Routes Unlimited

� Cape Town Tourism

� City of Cape Town

� South African National Research Institute (SANERI)

� Tourism Enterprise Programme (TEP)

� Provincial Government of the Western Cape

� National Business Iniciative (NBI)

PARTNERSHIPS

� Cape Town Routes Unlimited

� Cape Town Tourism

� South African National Research Institute (SANERI)

� Tourism Enterprise Programme (TEP)

� Provincial Government of the Western Cape

MILESTONES

� Formed CC in April 2008 with 4 members

� Jan 2009 - won on a prestigious, National Award

� July 2009 -secured funding from Spier Green Capital and formed a PTY (LTD)

� Aug 2009 - secured a contract with Protea Victoria Junction Hotel

� Sep 2009 - started operations

� Sep 2010 - Provincial ETEYA Winners

OUR CLIENTS

MARKETING EXPOSURE

�Print Simply Green Magazine

Rooi Rose

Indaba Magazine

Weekend Argus, Sunday Time

Brochures

�Viral Website; Newsletter; Social Networks

�Radio Radio 702; Cape Talk and SAFM

�TV Inside Africa on CNN & Pasela

�Trade Shows Meetings Africa

ITB

Indaba

WHAT IS GREEN MOBILITY

� The movement of goods and people in a way that is less harmful to the environment

� Reduction in Carbon Dioxide

� Non motorised transport

� Electric Vehicles

� Vehicles fuelled with alternative energy resources

WHAT MAKES US “GREEN”

� Retrofitted with a conversion kit and is fuelled by Liquefied Petroleum Gas or LPG

� Fuelled by a B20 Blend of Bio-diesel

� Green Partners

PETROL VEHICLES – RETROFITTED WITH A CONVERSION KIT POWERED BY LPG

�Liquefied Petroleum Gas (LPG) is an alternate energy resource, a mixture of propane and butane

�When used as a vehicle fuel it is often referred to as autogas

�The simple chemical make up of the gases ensures that they are clean burning

30 litre tank fitted in the boot of the vehicle

67 litre tank fitted underneath the vehicle

Dispensing unit

CONVERSION PROCESS

� A conversion kit is installed into the vehicle by an accredited SABS installer

� The Technical Director of Hyundai South Africa approves the installation

� Full Warranty is extended by Hyundai South Africa

� Vehicle is fuelled by both Liquefied Petroleum Gas (LPG) and Petrol

� Supplier of LPG is conveniently located

ENVIROMENTAL BENEFITS OF LPG

� Compared with petrol and diesel, LPG is the best environmental alternative

� Low carbon content fuel that reduces your carbon footprint

� LPG produces fewer harmful emissions that impact on local air quality

� Engine noise is low

� Less damage to soil and water in case of spills - LPG will quickly evaporate in the event of a fuel spill. Unlike petrol and diesel, there is no risk of ground or water contamination

WHY USE LPG

� Reduces pollution-better air quality

� Decreases CO2 emissions

� Diversify energy sources

� Cost effective

� Immediate access

� Mature technology

� Easy to use

� Estimated 15 million vehicles in use worldwide

DIESEL VEHICLES – FUELLED BY B20 BLEND

Biodiesel is a renewable and alternative fuel for any diesel engine, manufactured from re-used cooking oil.

B20 Blend – 80% Diesel & 20% BiodieselMost recommended, and can be used with the common rail injector systems

B50 Blend - 50% Biodiesel & 50% dieselCan be used in all diesel engines except those with common rail injector systems

B100 Diesel – 100% BiodieselCan be used in any diesel engine except those with the new common rail injector systems – not recommended for temperatures lower than 8 degrees Celsius

PRODUCTION OF BIO-DIESEL

� Biodiesel is produced from Used Vegetable Oil (UVO)

� The oil goes through a process to reduce the free fatty acids

� Then it goes to the filtration process

� Separation Process

� Dry Washing

� Wet Washing

� Polishing

ENVIRONMENTAL BENEFITS OF USING BIO-DIESEL

� Made from recycled cooking oil which does not compete with food stocks

� Contains no sulphur which is the major cause of engine oil degradation

� Improves engine performance

� Provides better engine lubrication over regular diesel

� 75% less exhaust smoke emissions

� Produces less Carbon Dioxide

� Infinitely renewable

WHY USE BIO-DIESEL

�Costs less to produce than regular diesel

� NO engine modifications are necessary

�Users can switch between biodiesel and regular diesel

�Engine warrantees are still valid if you use a 5% blend of biodiesel

�It helps economic growth and economic empowerment

�It extends engine life by up to 200%

GREEN PARTNERS

�Demand for services exceeds supply of Green Vehicles

�Subcontractors who operate on behalf of the Green Cab

�Give them options as to how to “Green their Vehicles”

�Train suppliers in Green Mobility

�Eco driver training

�Provide them with Systems and Business Operating Procedures

�Provide tools to monitor & measure their Carbon Footprint

�Accreditation as a Green Suppliers, to add credibility

WHY WE USE GREEN PARTNERS

�To ensure that we adequate “Green” suppliers nationally

� Create business opportunities for smaller tourism operators through a national marketing platform

�Owner/Driver Model

�Real Economic, Social and Environmental Transformation

CURRENT INTEREST IN GREEN MOBILITY SERVICES

�Focus on “Event Greening” is key in The Green Cab attracting new clients

�The National Business Initiative (NBI) has committed to do what is necessary to mitigate the effects of climate change

�Long Haul visitors are become increasingly aware of their carbon footprint

�Cities are positioning themselves as Responsible Tourism Destinations

�Opportunity to be part of it

PRODUCTS, SERVICES & PROJECTS

GREEN TRANSPORT CERTIFICATE

CONCLUSION

Make a responsible decision today to use Green Mobility Solutions and reduce your carbon footprint

THANK YOU – CONTACT US

Email: lynn@thegreencab.co.za

Website: www.thegreencab.co.za

Telephone: 0861thegreencab

Mobile: 084 596 9856

Fax: 086 508 3443