the handbag reimagined

Project: Innovation

The Handbag Reimagined

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PortfolioTable of Contents

PortfolioTable of Contents

PortfolioTable of Contents

Design Brief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

The Design Process Preliminary Sketches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prototyping I: Construction Paper . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Prototyping II: Nylon Webbing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Market Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Analysis Ongoing Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Product Shots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

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PortfolioTable of Contents

PortfolioTable of Contents

PortfolioDesign Brief

Clutch. Tote. Satchel. Cross-body. Today’s handbags come in many shapes, sizes, and forms. And whetherit’s to complete an out�t or to hold one’s things, they provide value - both functional and aesthetic - totheir wearers.

But what if another ability could be added to the handbag’s value set, an ability that solves size problems and enhances personalization for its wearer?

In our The Handbag Reimagined project, we approach the handbag through an architect’s perspective, conceptualizing a bag that consists of a “basket” exoskeleton with an inner “pouch” chamber.

Basket The exterior of the bag takes on a basket-like form: a system of criss-crossing “beltlets” and “suspenders” which allow for size adjustment. We envision these pieces to be made of �rm, durable leather and to be completely removeable, such that the wearer can mix-and- match colors and play with spacing and alignment.

Pouch A removeable pouch can be secured to the “basket” shell by attaching it to the stabilizing “belt”. As we acknowledge the di�erent budget constraints of customers, the pouch will be available in various materials, such as soft leather, burlap, or canvas. The pouch is ideal for holding cellphones, wallets, etc., but the space which falls between the pouch and the “basket” may also serve as a chamber to store larger items, such as tennis rackets and yoga mats.

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The Design Process

Preliminary Sketches

The Design Process

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The Design ProcessPrototyping I: Construction Paper

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The Design ProcessPrototyping II: Nylon Webbing

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PortfolioMarket ResearchValue Capture Who is our target audience? We envision our customer to be modern, style-conscious, and eager to try new things. Our multi-functional product caters to both male and female clientele who fall within the mid- to high-income levels. To better understand our potential audience, we created mood boards and researched the current handbag market: what types of retailers are out there, what are the latest handbag trends, and what price points are designers currently setting their products.

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Analysis

AnalysisOngoing Challenges

Current Status As of now, the size of the “basket” can only be adjusted either by length or height. We had envisioned our product to be capable of adjusting in size by all dimensions. We continue to strive to find a solution.

Reflections Bringing the product from two-dimensional sketches into physical prototypes resulted in many discoveries and new questions to be considered. These included:

- How will the “suspenders” meet at the bottom of the bag? - If the “belt” is supporting all the weight, how thick should it be? - What amount of spacing is appropriate between each “beltlet” and “suspender”? - How should the shoulder straps be attached to the bag? - Should the “suspenders” be fixed to the belt? If so, how will this affect size adjustability?

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AnalysisProduct Shots

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