the holsitic hotel website experience

CONFIDENTIAL

The 3 Pillars of a SUCCESSFUL

hospitality website

FOCUS ON

CONVERSION

RESPONSIVE USER EXPERIENCE

RESPONSIVE WEBSITES

Built for common

“breakpoints” that

change the page

layout to look good

on all devices.

USER EXPERIENCE

1. Design Psychology

2. Clear Choices

3. Logical Navigation

4. Balanced Content

CONVERSIONS

1. Finding Content

2. Easy to Understand

3. Easy to use

4. Balanced Content

GIVE THEM A STORY

1. Create a narrative

2. Stand apart

3. Who are you?

4. Drive the conversation

VISUAL HIERARCHY

1. Identify your “Targets”

2. Prioritize the list by

value

KEEP IT SIMPLE

1. Clean & simple layout patterns

help users stay focused

2. Users Scan

3. Less is more!

REMOVE THE CLUTTER

Don’t Bombard Users with stuff

1. Hurts Conversion

2. Distracting & Irritating

3. Page load suffers

PHOTOGRAPHY / VIDEO

1. Immersive Photos

2. Stock Photos (be careful)

3. Video is engaging

4. Professional Services

Good User Experience is the balance

between choice & focus. Give them choices

but show them where to focus.

“

“ Eric Reece

75% leisure travelers switch

between devices

Visitors are

spending less time

on site

24% / Q2 - 2014

43% / Q2 - 2015

RESERVATIONS CONSOLE

• “Money button”

• Open console converts 9%

better than closed console

• Hotel property with $375

ADR could result in $85,000

more revenue/year

VS.

“Closed” Booking Console “Open” Booking Console

RESERVATIONS CONSOLE CALL-TO-ACTION COLOR

• Prominent Color

• 15% INCREASE in

click-through to the

booking engine

• 16% INCREASE

in revenue per visitor

Lets take a poll Question: What call-to-action button

verbiage in the reservation console has had

the most success in increasing conversion?

RESERVATIONS CONSOLE CTA VERBIAGE

• SEARCH has increased

conversion for 60% of the

websites we have tested

• RESERVE decreased click-

through by 5%

Open Reservations Console Utilize an open reservations console to provide the best

user experience and increase conversion

Reservation Console Calls-To-Action Verbiage “Search” out performs “Book Now” and “Reserve”

Contrasting Call-To-Action Button Strong, contrasting colors provide the best call-to-action

buttons to optimize conversions

Informs Design

& UX

For All Clients

A traveler MUST be able to easily identify how to

take action and book a room from your website. “ “

Kelsey Slater

1. Quick to Market

2. 5 Design Templates

3. 13 Languages

4. Hospitality Centric Features

5. Self-Service

6. Affordable

SynXis InstaSite

1. Custom Website Design

2. Custom Features

3. Custom Integration

4. Project Team

5. Larger Budget

ProSite

To learn about SynXis InstaSite & our Pro-Sites

Contact your Sabre Hospitality Solutions account manager

or email shssalesrequest@sabre.com

www.sabrehospitality.com

Join us on TweetChat immediately after the webinar!

Go to www.tweetchat.com

Enter the hashtag #instasite

Give us your thoughts and feedback!