the hungry hippie business plan presentation

HELLO THERE.NICE TO MEET YOU.Are you hungry?

THE HUNGRY HIPPIE FAMILY

SARVIKHA

PT

HUDA

PTMAN LI

BUSINESSPLAN

BUSINESSPLAN

the company

BUSINESSPLAN

the company

how we will make $$

BUSINESSPLAN

the company

how we will make $$

how we operate

BUSINESSPLAN

the company

how we will make $$

how we operate

marketing & IMC plans

BUSINESSPLAN

the company

how we will make $$

how we operate

marketing & IMC plans

financial projections

THE PROBLEM

SINGAPORE

MORE THAN

6,500EATING

ESTABLISHMENTS

Only 15% have been to a healthy/organic food establishment before

?

?inaccessiblehealthy food

?

?inaccessiblehealthy food

Brownice @Sin Ming Centre

?

?inaccessiblehealthy food

Brownice @Sin Ming Centre

Poison Ivy @Neo Tiew Road

(Kranji)

?

?inaccessiblehealthy food

Brownice @Sin Ming Centre

Poison Ivy @Neo Tiew Road

(Kranji)

The Living Cafe @Bukit Timah

?

?inaccessiblehealthy food

?

?inaccessiblehealthy food

expandingwaistlines

SOS

2004

6.9%

OBES

ITY

PREV

ALAN

CE R

ATE

2004

6.9%

10.8%2010

OBES

ITY

PREV

ALAN

CE R

ATE

THE SOLUTION

ORGANIC CAFE & BISTRO@ Haji Lane

WHY ORGANIC?

WHY ORGANIC?

WHY ORGANIC?

INCREASING

DEMAND

2009

2010

2011

20-30%INCREASEEACH YEAR

*sales of organic food

ORGANIC = MORE EXPENSIVE

ORGANIC = MORE EXPENSIVEyes, it’s true.

ORGANIC = MORE EXPENSIVEbut it’s all about perception

Salad Chicken McGrill

$5.60

ENERGY

273kcal

ENERGY

300kcal

TOTAL FAT

16g

TOTAL FAT

12g

SODIUM

740mg

SODIUM

690mg

CHOLESTEROL

108mg

CHOLESTEROL

41mg

Salad Chicken McGrill

UNHEALTHY

TOTAL FAT

2.3gCHOLESTEROL

21.2mgSODIUM

224mg

Freshness

High Quality Ingredients

Natural Seasonings

Nutritional Balance

THE BRAND

CHARACTER

Reflect our personalities.

Fun loving & Relaxed

COLOR - BROWNTogetherness

Warmth

Healing

PERSONALITY• Easy-Going

• Friendly

VALUE• Quality

PROMISE• All Natural

• High Quality

ATTRIBUTE• Trustworthy

Eat Healthy Live Healthy Be Happy

VISION

Spreading the love for an alternative healthy lifestyle through:

MISSION

Real Natural Food Green Lifestyle Accessibility

Happiness Openness Togetherness

VALUES

TARGET CUSTOMERS

TARGET CUSTOMERS

health conscious people

TARGET CUSTOMERS

• Age : 25 - 40

•Gender : 60% Female; 40%Male

•Young working adults

• Income : S$2000 - S$3000

TARGET CUSTOMERS

• Eat healthy

TARGET CUSTOMERS

• Eat healthy

•Try to live a green lifestyle

TARGET CUSTOMERS

• Eat healthy

•Try to live a green lifestyle

• Exercise regularly

84% will opt for organic food if made accessible

$5-9 $10-15 $16-20 $21-Up

20% 43% 24% 13%

How much are you willing to pay?

$5-9 $10-15 $16-20 $21-Up

20% 43% 24% 13%

How much are you willing to pay?

OUR PRICE RANGE

90% organic food businesses in SG are vegan based

UNIQUE VALUE PROPOSITION

FULLY ORGANIC

100%ORGANIC

plant!meat!

ORGANIC SCALE

LOCATION

ACCESSIBILITY

LOCATION

HAJI LANE

ACCESSIBILITY

LOCATION

HAJI LANE

ACCESSIBILITY

THE MOOD MENU

Research has shown that certain foods can help boost or elevate

different moods.

THE MOOD MENU

Eating vegetables & fruits helps

to lower risks of

depression

SAD STRESSED TIRED

APPETIZERS

MAINS

DESSERTS

BEVERAGE

SAD STRESSED TIRED

Salad / Soup / Brushetta

Humming Bird Cake Blueberry Crumb Cake

Dark Chocolate Brown Rice Ice Cream

Burger / Pasta / Rice

Juice / Coffee / Tea

KEY INGREDIENT

+TYPE OF DISH

+/ / /

CUSTOMERRELATIONS

CUSTOMER RELATIONS

hello!

friendly service

CUSTOMER RELATIONS

hello!

friendly service

Snackcomplimentary

CUSTOMER RELATIONS

hello!

friendly service

Snackcomplimentary

SOCIALMEDIA

CUSTOMER RELATIONS

hello!

friendly service

Snackcomplimentary

SOCIALMEDIA

EVENTS

CUSTOMER RELATIONS

hello!

friendly service

Snackcomplimentary

SOCIALMEDIA

EVENTS

in-house nutritionist

THE ‘WOW’ EXPERIENCE

WOW #1

Restaurant

WOW #2

eMenu

WOW #2

food

WOW #2

foodNUTRITIONAL FACTS

WOW #2

foodNUTRITIONAL FACTS

OUR IMC PLANS

PLATFORMS

To createawareness

Ambient AdsMagazinesWebsite

Social MediaPublicity EventsIn-House Events

PLATFORMS

Ambient AdsMagazinesWebsite

Social MediaPublicity EventsIn-House Events

To update & keep in touch

PLATFORMS

Ambient AdsMagazinesWebsite

Social MediaPublicity EventsIn-House Events

To retainfanbase

PRELAUNCH #1

THE PEEK-A-BOO

THE PEEK-A-BOO

PRELAUNCH #2

HIPPIE EATS ESCALATOR

PRELAUNCH #3

FORKS IN THE BUSHES

THE AFTER LAUNCH

FOOD BLOGGERS

MAGAZINES

EVENTS

FINANCIAL PROJECTIONS

CAPITAL INVESTMENT

$574,100

CAPITAL INVESTMENT

Startup Expenditure

44%

2% 15%

9%

17%

14%

Rental

Renovation

Renovation

eMenu

Tablets &Computers

Licenses

Inventory

PROJECTED SALES - YR 1

38 PAX

PROJECTED SALES - YR 1

ESTIMATED PEAK PERIOD

LUNCH DINNER

PROJECTED SALES - YR 1

80%OCCUPANCY

LUNCHDINNER

PROJECTED SALES - YR 1

50%OCCUPANCY

REST OFDAY

PROJECTED SALES - YR 1

79 PAXA DAY

PROJECTED SALES - YR 1

474 PAXA WEEK

PROJECTED SALES - YR 1

1896 PAXA MONTH

PROJECTED SALES - YR 1

3 COURSE SET

APPETIZEROR

DESSERT1 BEVERAGE

1 MAIN

PROJECTED SALES TURNOVER

YR 1 YR 2 YR 3

$754,970 $826,200 $937,170

ROI YR 1

7.4% YR 2

26.7% YR 3

34%

LASTLY

ANY QUESTIONS?

THANKYOU