the icef i-graduate agent barometer 2013...where questions are multiple choices, the total may add...

The ICEF i-graduate Agent Barometer 2013 ASIA Report NOTE: in 2014 to be called The ICEF Agent Pulse Gavin Hopper ICEF Asia Pacific

The ICEF Agent Barometer is now in its 7th year.

Since the pilot study in 2007, we have collected valuable data from over 6,500 responses.

The 2013 study ran for 6 weeks during September and October 2013. 1,194 responses were collected from 117 nationalities in this wave The Asia report includes responses from agents based in Vietnam, China, Indonesia, Thailand, Japan, Taiwan, Philippines, Hong Kong, Malaysia, Myanmar, Singapore and Mongolia. Responses from agents based in India (11%) are excluded.

Online survey developed in partnership by i-graduate & ICEF

The ICEF i-graduate Agent Barometer

Introduction

Participation in the survey was entirely voluntary.

Not all questions required a response before moving onto the next question – therefore fluctuations in base numbers occur.

Where questions are multiple choices, the total may add up to over 100%. Within this report, percentages have been rounded to the nearest whole number or are to one decimal place.

The ICEF i-graduate Agent Barometer

Notes:

Agent Barometer 2013: Profile of respondents

Agent Profile

Base: 1194

117 Nationalities represented in the full report

Placements

Base: 126

Who do you primarily place? (Asian resp. only)

Base: 130

Do you primarily place in: (Asian resp. only)

Base: 115

For which programmes do you recruit students? (Asian resp. only)

How many students have you sent in the last 12 months? (Asian resp. only)

Which study destination is best for the following programme levels? (Asian resp. only)

Language courses (n=84)

The United Kingdom is the most popular destination for language courses (27%)

Country % of total

United Kingdom 27.38%

Australia 26.19%

USA 22.62%

Canada 11.90%

Singapore 5.95%

I don't know/no opinion 4.76%

France 1.19%

In which countries do you place students for Language courses? Top 10 (Asian resp. only)

Secondary and High School (n=78) Country % of total

USA 36% Australia 23% United Kingdom 15% Canada 10% New Zealand 8% Singapore 5% France 1% Germany 1%

USA is considered to be the best destination for Secondary and High School programmes (36%).

In which countries do you place students for Secondary and High School? Top 10 (Asian resp. only)

Vocational diploma/Further education (n=68) Country % of total

Australia 62% United Kingdom 9% Canada 7% USA 7% New Zealand 6% Singapore 4% China 1% France 1% Malaysia 1%

Australia is considered to be the best destination for Vocational education (62%).

In which countries do you place students for Vocational Diploma/Further Education? Top 10 (Asian resp. only)

University: Undergraduate (n=79) Country % of total

USA 52%

Australia 22%

United Kingdom 19%

New Zealand 3%

Singapore 3%

Canada 1%

France 1%

USA is considered to be the best destination for Undergraduate programmes (52%).

In which countries do you place students for University: Undergraduate? (Asian resp. only) Top 10

University: Graduate/Postgraduate (n=78)

USA; 40%

United Kingdom; 27%

Australia; 22%

New Zealand; 5%

Canada; 4%

France; 1% Singapore; 1%

Country % of total

USA 40%

United Kingdom 27%

Australia 22%

New Zealand 5%

Canada 4%

France 1%

Singapore 1%

USA is considered to be the best destination for Graduate / Post-graduate programmes (40%).

In which countries do you place students for University: Graduate/Postgraduate? Top 10 (Asian resp. only)

University: MBA (79)

The US is a well-established destination for MBA courses.

Country % of total

Canada 1%

France 1%

New Zealand 1%

Singapore 1%

Australia 18%

United Kingdom 27%

USA 44%

In which countries do you place students for MBA Programmes? Top 10 (Asian resp. only)

Distance education/online learning (n=35)

The USA is considered to be the best for distance education / online learning (54%).

Country % of total USA 54.29% Australia 25.71% United Kingdom 8.57% Canada 2.86% France 2.86% New Zealand 2.86% Thailand 2.86%

Overall attractiveness of study destinations

Overall attractiveness of Study Destinations in 2013

Note: Excludes respondents that indicated they ‘Do not know’ Traditional markets remain top of ‘attractive’ list

Year-on-Year: Traditional markets

• Canada’s constant growth stagnated in 2013 levelling off at 64%. • Australia continues recovering from the 2009 and 2010 dip. • USA remains most attractive country overall.

Overall attractiveness of Study Destinations in 2013 (Asian destinations)

Note: Excludes respondents that indicated they ‘Do not know’

% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Thailand (n=378)

Korea (n=379)

India (n=451)

Malaysia (n=446)

China (n=474)

Singapore (n=462)

Japan (n=435)

Very attractive Attractive Unattractive Very unattractive

Year-on-Year: Emerging markets

Student mobility concerns/difficulties in 2013

Main concerns/questions/complaints students and parents have (Asian resp. only) :

Base: 96

In which countries did you encounter concerns/difficulties with visa regulations? (all agents)

The majority of the agents have felt the impact of changing visa regulations particularly in the UK.

Marketing and communication

Marketing communication

What kind of marketing communication do you use to reach out to clients? (Asian resp. only)

Facebook is the most popular channel of communication – particularly to reach out to students, whereas Linkedin is more used to communicate with education partners.

Base = 85 Did not use Reach out to students

Reach out to parents

Market a programme

Communicate with your educator

partners

Application process for a programme

Expect your partner educators

to supply

Facebook 21.18% 61.18% 35.29% 47.06% 17.65% 5.88% 9.41%

Linkedin 52.94% 11.76% 8.24% 12.94% 27.06% 5.88% 8.24%

Twitter 60.00% 21.18% 14.12% 15.29% 4.71% 1.18% 3.53%

Youtube 41.18% 34.12% 20.00% 23.53% 8.24% 2.35% 5.88%

Other social media 48.24% 24.71% 12.94% 16.47% 7.06% 3.53% 4.71%

Base: 83

Do you have contracts in place with the institutions you work with? (Asian resp. only)

Main ingredients in a successful school/agent partnership:

Thank you!

For further information about the i-graduate ICEF Agent Barometer™, please contact:

the icef i-graduate agent barometer 2013...where questions are multiple choices, the total may add...

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