the importance of quality assurance in content strategy
Post on 13-Apr-2017
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BY ANDRES ARIAS
The Importance of Quality
Why Quality?
Because it’s hard
Quality is Often Taken for Granted
Because I Love it!
What is Quality?
You know it when you see it
Quality is Excellence
Separate yourself from the average
Quality is Trust
Good stuff leads to good things!
Quality Leads to Success
The Rock knows
Reputation Matters
How do we Implement Quality?
GORE-TEX Donna Purner
How do we Maintain Quality?
Create a Quality Assurance Process!
How do we use Quality Assurance Effectively?
QA is a team sport!
Don’t Leave QA for Last
QA should be involved in every step of the project
Don’t cut QA!
The Cost of Bad Quality
The Cost of Bad Quality
The Cost of Bad Quality
A Challenge!
Whatever you do next, focus on quality!
Initiate Lasting Change
Final Thoughts
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