the messenger of experience form and colorweb.mit.edu/2.744/www/resourcematerials/classnotes/... ·...

2.744 product design!

form!the messenger of experience!

and color!

form-giving process!a structured approach!

structure! surface! details/color! graphics!before and afterJohn McWade!

all is not right in 35-307 !

but first!

mini quiz results !four steps in form development!!!

but first!

mini quiz results !classes of surface corner transitions!!!

but first!

mini quiz results !people with everything correct!!!

but first!

Jess Artiles !Clay Giminez !Matt Metlitz !Ramya Swamy !Julia Ellermeier !Joey Rafidi !Nick Ambrogi

!!!!!

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another mini quiz!!list the 8 categories of colors discussed in class, in relation to the color wheel!!what are the 3 dimensions of color?!

and now!

details/color!form-giving process!

basic color wheel!your tool for understanding what goes with what!

primary!

secondary!

tertiary!

com

plem

enta

ry!

details/color!form-giving process!

basic color wheelwarm and cool!

cool!

warm!

cooler!

cooler!

details/color!form-giving process!

basic color wheelcolors in common!

all contain red!

form-giving process!last class!

structure! surface! details/color! graphics!

I’ve got a feeling!color!

angry!

angry!

young scared old sad happy calm angry

I’ve got a feeling!color!

calm!

calm!

young scared old sad happy calm angry

I’ve got a feeling!color!

happy!

happy!

young scared old sad happy calm angry

I’ve got a feeling!color!

old!

sad!

young scared old sad happy calm angry

I’ve got a feeling!color!

scared!

scared!

young scared old sad happy calm angry

I’ve got a feeling!color!

young!

thirsty?!

young scared old sad happy calm angry

form-giving process!part 3!

structure! surface! details/color! graphics!

form-giving process!graphics!

surface applications!

1987!

graphics (and textures)!form-giving process!

structure, shape, and details!sympathetic to overall structure, surface, and details!

proportions grid!

flow and direction!

shape vocabulary!

rhythm and color palette!

choosing fonts!how to make a match?!

graphics!form-giving process!

“tree service”!

choosing fonts!analyze the structure!

graphics!form-giving process!

proportions/balance! directionality!

square and static! mostly horizontal!

poor choices!

extended!

italic, swoopy!

condensed!

choosing fonts!analyze the shape and details!

graphics!form-giving process!

simple, curvey, linear!

thin/thick, rounded,convoluted/detailed!

poor choices!

blocky/geometric/ornate!

overall shape! details!

uniform linestruncated!

choosing fonts!find compatible candidates!

graphics!form-giving process!

roman serif !transitional! modern! ancient!

examine details!

choosing fonts!a compatible choice!

graphics!form-giving process!

choosing a font!layout!

graphics!form-giving process!

graphics and layout!image structure: proportions!

graphics!form-giving process!

fundamental unit?! ratio?! 2!

graphics and layout!image structure: proportions grid!

graphics!form-giving process!

graphics and layout!image structure: balance!

graphics!form-giving process!

graphics and layout!image structure: focus!

graphics!form-giving process!

biggest! centroid!

eye first?! eye second?!

negative space!

based on 2 foci, the message is?!

graphics and layout!image surface: shape vocabulary!

graphics!form-giving process!

pointy, swoops!

graphics and layout!image detail: shape vocabulary!

graphics!form-giving process!

graphics and layout!image detail: color palette!

graphics!form-giving process!

select from image! mosaic filter! organize!

graphics and layout!page structure: position and size (legal: 8.5x14) !

graphics!form-giving process!

graphics and layout!text structure, shape and details/color !

graphics!form-giving process!

graphics and layout!text structure, shape and details/color !

graphics!form-giving process!

create an appropriate feel through your layout, color palette, and font!!

color/graphics exercise !

the messenger of experience!

design an 8.5x11 inch poster !using a prescribed image and phrase (in the poster)!goal: entice like-minded people to visit a website!

when done, name the file with your user name (e.g., drwallac.psd)upload the original graphics file and a .jpg or png version, 300 dpi upload link is on the course home page!notes:feel free to discuss ideas within your teamkeep it simple! Focus on font, layout, and color as opposed to image manipulation!

your phrase is printed on your seating card download primary image options, web.mit.edu/2.744!

form-giving process!a structured approach!

structure! surface! details/color! graphics!

next week: 15 minute one-on-ones!