the mixology of content marketing

The Mixology of Content Marketing

Delivering pitch perfect content to receptive audience means serving up ice-cool information in a way that makes it easy to swallow. Get your measures wrong and the mix a disastar. Browse our content cocktail menu and get creating the sort of content guaranteed to shake audiences up!

The Mixology of Content Marketing

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Industry News Bloody Marry

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Serving SuggestionShort sharp serving of news via e new sietters, blog

and social media

• 3 parts fresh news

• 1 part spicy trends

• 1 part clear examples

Getting Your Measures Right

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•The key is finding the right stories to engage audience and hitting them at the right time

Mixology Matters

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• The Content Marketing Association and Hubspot are industry news masters, gathering the choicest news

• Be sure to use existing networks to reach more potential fans

• USER- GENERATED CONTENT

Mixology Matters

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• PINA COLADA

Serving Suggestion

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•Take a holiday with this one and pass on the serving suggestions to users

•Suggest a theme, hasting or even use the product as a common prop

•3 parts user experience

•1 part creativity

Serving Suggestion

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• 1 part branding•Hashtag garnish(optional)

Getting Your Measures Right

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•Take a back seat as much as possible

•Consumers are usually more interested in hearing what their friends think than in what brands have to say

Mixology Masters

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•Milliennials spend about 5.4 hours every day engaging with peer-created content

•SOCIAL VIDEO

•MARGARITA

Serving Suggestion

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Best served with an edge, shared with friends and jazzed up with a colorful accessory or two

•1 part colorful, artistic appeal

•1 part clear message

•1 part entertainment

Getting Your Measures Right

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•The nature of video content makes it relatively easy to monitor the reach of content

• It includes total views, views from demographic, shares, subscribers and that all-important CTR

Mixology Masters

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• It’s easier to make a statement using a visual medium

•Video will be responsible for 79% of all consumer web traffic by 2018

•BLOGS

•DAIQUIRI

Serving Suggestion

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•Flavor blog with the stuff that matters in industry

Serving Suggestion

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Alm at a target audience and make sure you only get as technical as that audience requires

•1 part strong examples

•1 part consistency

•1 part specialist industry knowledge

Getting Your Measures Right

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•Blogs are interesting and useful, they also need to be easily digestible at no more than about 44-800 words

Mixology Masters

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• Huffington Post is one hell of a popular blog• Specialist sites like Copy blogger and Contently are a

great source of information

Mixology Masters

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• 67% of marketers have success with blog posts and articles

• VIRAL CONTENT

• TOM COLLINS

Serving Suggestion

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• Identify what someone want to achieve and decide whether want to play up the sour twist or the sugar sweet finish

• 1 part strong message

• 1 part compelling story

• Getting your measures right

•If you need free consultation for SEO, feel free to contact us

•Our Email is: sadiq@metakave.com

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CommunicationSadiq M. AlamFounder & Head of Ideas

Call: (+880) 017110 56474, (+880) 09611 699 014Email: sadiq@metakave.comSkype: sadiq.alam

MetaKave Dev HQApt 12B2, Al-Baraka Tower 252 Elephant Road, Dhaka-1205, Bangladesh