the mobile device and how it’s changing our lives at home | matt hobbs, mobile product manager,...

Home is Where the App Is

Matt Hobbs, JUST EAT

Mobile Marketing Life Conference27 November 2014

Hello, I’m...

Matt HobbsMobile Product Lead

at

At JUST EAT we connect hungry people..

..with our takeawayrestaurant partners

Our mission?

To empower consumers to love their takeaway

experiencewherever they are

So where are our consumers?

Everywhere.Even at home.

Our App’y Family

Key Mobile Takeaway

H1 2014 JUST EAT processed 20.6m orders in the UK

June 2014: 56% of UK orders were mobile

Of course that wasn’t just pizza.

Our mobile app goal is to give you a superpower..

..to order takeaway in a few taps.

The Home of the ‘Future’

Source: http://allencentre.wikispaces.com/Heath+Robinson

Source: http://www.plan59.com/av/av357.htm

The House of the Future, Now

• Quantified becoming SmartTrack, adjust, improve.

• EngageableYou can have a two way ‘conversation’ with your home

• A Hackable PatchworkNo sleek integration, just things that talk together

Quantifiably ‘Smart’

The ‘quantified self’ movement is all about us.

By knowing what we do, our habits can improve.

Easily digestible info, little steps, big change.

A quantified house does this for our environment.

Source: http://www.the-hot-spot.net/hands-on-with-the-moto-360/

Talk with your home

Have An Engaging Conversation

Source: https://medium.com/@frogdesign/when-objects-talk-back-8eff3b252482

Heath Robinson 2.0

“Are you hungry?”

The distant future (the year 2015?)

Welcome home!

“I’m on, and ready!”

Perfect pizza mood lighting

Try. Fail. Learn. Repeat.

We don’t always know what will work..

“We shape our tools,then our tools shape us”

Thanks for listening!Any questions? Thoughts? Feel free to get in touch:

Email: matt.hobbs@just-eat.comTwitter: @isUseful