the new customer, the engaged customer
Post on 29-Oct-2014
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The new customer,The ENGAGED customer
May god save us all…
A presentation by :
Bart Van Den Kieboom (@bartvdk) CMO Proximedia and also knows a bit about digital communication (a tienie weenie)
What has changed?
4 things…
The Social aspect
The Behavioural aspect
1. Adoption2. Collaborative
Filtering3. Content Creation4. Social
New ways of Marketing
New ways to measure
Some examples
Collaborative Filtering
Spotify’s radio stations
- 3 million paying members worldwide- heavy integration with facebook- no numbers in Belgium
Succesfull user generated content
Free subtitles for your legaly downloaded content ()
- 728.900.778 downloads- 1.821.926 subtitles- 1.017.781 known users
Community powered support forum
80% of all support answers come from people outside the organisationPowered by community software (Jive)
Real-time community Management
Real-time community Management Fail
"Let's hurry home and do not forget to order from your favorite KFC menu!!
Real-time community Management Fail
Metrics and how they influence the business
Reward your community
A very successful viral campaign that is actually a huge FAIL
And another one…
Neckermann : a good example
It’s not a sprint
It’s a marathon
Thank you…
@bartvdkbe.linkedin.com/in/bartvdkbartvandenkieboom
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