the new facebook timeline poulsbo 040712

Facebook Timelines Facebook Timelines for Fan (Business)for Fan (Business)

PagesPagesLisa Ann Landry

Vibrating Positive EnergyIn Life, In Business In, Social Media

Lisa Ann Landry, MSM Creator http://www.socialnetworkingcoachingclub.com/

Lisaa.Landry@yahoo.com602-793-9071

ExerciseExerciseThe way to get more likes, comments, & shares:Like other pages

Makes sure & like the pages of the other participants here & mine NOW

For the most engagementPost PicturesVideos – Include descriptionShort text Use Facebook as Page – Home

Social Media CPR

Facebook 101

Share photos, videos, & posts with family & friends. Connect with friends & old classmates you have not seen in years. Experience & share the milestones in your life & the lives of those close to you. Stay in touch with family members who live at a distance. Play Games

Personal vs. Professional

A brief history of Facebook pages

“People tried to connect with

brands in a way that didn’t work.

So we created Pages with

features such as Apps, tabs and

wall-like interaction”

Facebook - 2009

Facebook 101Facebook 1011. Reach a new fan base & connect with

existing customers. 2. Build an interactive page that will

keep your customers/clients coming back.

3. Establish your business as the expert or leader in your particular industry.

4. Help spread your mission as an organization without the expense of traditional marketing.

Personal vs. Professional

Business Page

A brief history of Facebook Pages

‘09 ‘10 ‘11 ‘12

Facebook introduces ‘Pages for

brands’

Tabs are displayed at the top,

high visibility.

First ‘fangates’

pop up

‘App Tabs‘ are pushed to the

left.Stronger

focus on user input &

interaction

Timeline.

A brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

A brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

A brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

A brief history of Facebook pages

‘09 ‘10 ‘11 ‘12

Timeline changes almost everything - AGENDA

Featured Milestones

No auto refresh upon liking

No more default landing tabs

More app space

Same app rules

Great examples no promotions in the header image

General layout

Cover Photo

Profile Picture

Tabs & Apps

Display location of apps

About section

Star, Hide, Pinned posts

Enable Messages

Fangating is no more

1. General layout.

Header image

Profile image

About the brandFeatured tabs

history

Pinned posts

2. Cover & Profile Image

No more 520px high profile image on the left square No more image-grid above the timelineHeader image can not be used for promotional purposes, fangating, contest referral or even contact information!

3. About & Tabs

Old Apps & tabs location

Featured apps / tabs (4 max)

Other tabs hidden here

About

3. Other apps expanded

Othertabs Will

barely be found

Othertabs Will

barely be found

4. Fangating

A custom ‘Default

landing tab’ will no

longer work

‘Welcome’ is just

another tab

No auto-redirect after

liking a page

Still detection if you

liked the page or not.

Fangating

works no more

5. Apps

Full 810px forcontent vs. 520px previously

No change in app rules

Entire websites can be pushed in this space no fundamental redesign of websites.Higher resemblance between Facebook and original website

‘Highlight’ posts to give them the full width of the Facebook container.

‘Pin’ posts, these posts stay at the top of the feed promoting posts

Timeline puts the focus on the interaction with the consumerYour brand becomes what you publishNo more hiding behind fangates & custom tabs content is your only assetComments by others are collected in a separate console

Brand content and user content are

separated

7. To Dos

Choose a cover image

Add brand description & information

Feature important

apps

Pin ‘top’ or ‘important’

posts

‘Highlight’

important eventsClean up the wall

Insert the back

catalog of the

brand +

reconstruct

history

Remove the ‘fangate’

Adapt tab-content to

810px width

Adapt the ‘Welcome’

tab

1 2

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4 5

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The SNCC WAYThe SNCC WAY10 Modules

1. Understanding Social Networking

2. Understanding Your Market3. Understanding Who you are

energetically online4. Facebook for Business5. LinkedIn and Google +

REALLY!6. Twitter is KEYWORD power7. Video to Accelerate Success8. Blogging for TRUE Success9. Newsletter strategy10. Putting it All Together

SOCIAL NETWORKING COACHING CLUB!

A Social Network site committed to teaching Strategies & tactics to

successful social networking to grow your business, Increase traffic Generate revenue!

Self Pace Program – Videos-Audios – PDFs12 months of Coaching

24 Hour Special 24 Hour Special Retail Prices

Annual $699 – 1st 30 days freePayment Plan $169Month to Month $69http://www.socialnetworkingcoachingclub.com/

Special 24 Hour Sale$549Sign up with me in the back of the room orhttp://tinyurl.com/SNCC24HourSpecial

The Social Networking Coaching Club

Testimonials10 Modules

Videos, audios, PDFsLicensed Coach

Annual MembershipPayment PlanMonth to Month

Next Steps Next Steps Dates:

April 18thMay 5May 12May 19May 26

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